Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
Read them here

Marketing Guides

Browse through our selection of marketing guides.
See our Guides

Blog

GSM's blog shares the latest industry insights and marketing trends.
Read Our Blog

Blog

3 min read

Stay in Your Lane - Smart Paid Search

By GSM on 12/17/18 7:20 AM

Manufacturers and dealer groups spend millions of dollars to drive search results for their brands and their regions. However, all too often, dealerships are bidding on the same terms- competing with their OEMs for visibility. For most dealerships, it’s hard to come close to competing with OEM ad dollars.

Continue Reading
4 min read

Four Tips for Effectively Merchandising your Inventory

By GSM on 9/17/18 2:46 PM

Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age units you need to get off your lot. Below are suggestions that you can tailor to your dealership, your market, or to highlight the vehicles your customers are looking for now.

Continue Reading
3 min read

Own your local market with a joint content and SEO strategy

By GSM on 9/10/18 1:07 PM

Better Together - Content and SEO go together like peanut butter and jelly. Sure, they can exist independently of each other, but their value working together is greater than their separate efforts. Combining content and SEO into one cohesive approach builds a strong foundation for driving quality conversions for the long haul.

Continue Reading
7 min read

Why retention strategies need digital fixed ops marketing

By GSM on 6/18/18 1:12 PM

The industry-wide challenge--
Your service department provides more opportunities for sales and revenue than any other department; however, dealerships across the nation are losing customers left and right. This industry-wide problem is often addressed with customer-centric marketing and conquest marketing, but dealers shouldn't stop there. These strategies alone are not enough to tackle the issue head-on.

Continue Reading
6 min read

Mobile and Automotive Marketing

By GSM on 6/14/18 11:33 AM

Mobile marketing in the automotive life cycle
If you care about consumer engagement, you can’t ignore mobile. Mobile is arguably the most important part of a modern marketing mix because smartphones are indispensable to our way of life - constantly glued to our hands. Think, when is the last time you left anywhere without your phone? Just take a look around the next time you’re standing in line or, better yet, take a look at your dealership’s waiting area – what is everyone doing? They’re all preoccupied with their phones.

Continue Reading
3 min read

Effective Paid Search Pays Off

By GSM on 6/4/18 4:30 PM

Are you wasting budget on a poor Paid Search strategy? 
Paid Search is an extremely valuable channel, but only when it’s backed by a strategic approach. Dealerships across the nation are feeling pressure to invest in digital, but they are falling prey to providers that push for expensive and ineffective Paid Search strategies. It’s time to stop wasting money on a strategy that doesn't drive results.

Continue Reading
3 min read

Digital Dominates TV - Why you Need an Omnichannel Marketing Strategy

By GSM on 1/10/18 10:10 AM

TV is no longer the best and only answer to reaching your target market. 

Shifting consumer consumption habits are forcing advertisers to use an omnichannel approach to get their message heard. Netflix, Hulu, Amazon Prime, Xbox, HBO Go, Apple TV– what do all of these have in common? Limited to no commercials.

Continue Reading
3 min read

Digital Marketing Transparency - Don't be Misled by False Promises

By GSM on 1/8/18 12:13 PM

Every business today, regardless of industry, relies on leads and new business to thrive. However, we find that some auto dealers fall prey to marketing partners that dazzle them with promises of sky-high performance metrics. Metrics are inflated for a wow-factor, leaving companies stuck in a contract without seeing the promised outcome. 

We find that some dealers are focused on finding new ways to stand out from the competition and unknowingly give in to slick agency pitches filled with misleading promises about tripling leads. What dealers need from a marketing partner is transparency, consultation, and actionable advice. If you find yourself facing a ‘too good to be true’ pitch - ask direct questions about how the company quantifies their data. What does the provider consider a lead? Can you see a breakdown of the data behind the metrics? Seek answers because not all leads are created equal. 

Debunk the junk: Fact or fiction?
You need a marketing partner, not just a provider. The process of driving leads is a priority for dealerships big and small. When it comes to leads, the expression “quality over quantity” could not ring more true. What does your digital marketing company or website provider count as a lead – a visit to the hours and directions page? There’s a chance your provider counts this page visit as a lead, backing it as customer intent to visit the dealership – however, the problem is that this is not a true lead. That web visitor may never step foot in your dealership or purchase anything from you either. 

A true lead should be tangible - a form submission, a phone call, or contact information (email, phone number). These customers are ready to buy, and more importantly, they are ready to buy from you. GSM focuses on quality of web leads over quantity. Any marketer can drive hundreds, even thousands, of leads to a website – but, that doesn’t mean those leads will convert to a sale or have high purchase intent. Driving quality leads is about being efficient in targeting and attracting consumers that are closer to purchase, to your website. 

Continue Reading
3 min read

Customers are Killing Traditional Radio - The Rise of Connected Cars

By GSM on 1/5/18 9:29 AM

In the age of digital disruption, who really has control- the consumer, or the advertiser? Traditional radio ads are taking the back seat as tech-savvy consumers are skirting ads with subscription-based streaming services, and ad blocking internet radio apps. The desire for personalized content and an on-demand mentality is leading many consumers to pursue an ad free, drive time experience. Connected cars (4G wireless internet technology) and Bluetooth allow drivers to instantly stream their music, downloaded content, or news from their smartphones or car dashboard apps with little to no advertisements. 

Topics: Mobile Digital
Continue Reading

Featured