Blog

Four Tips for Effectively Merchandising your Inventory

Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age[...]

Own your local market with a joint content and SEO strategy

Better Together - Content and SEO go together like peanut butter and jelly. Sure, they can exist independently of each other, but their value working together is greater than their separate efforts.[...]

Why retention strategies need digital fixed ops marketing

The industry-wide challenge-- Your service department provides more opportunities for sales and revenue than any other department; however, dealerships across the nation are losing customers left and[...]

Mobile and Automotive Marketing

Mobile marketing in the automotive life cycle If you care about consumer engagement, you can’t ignore mobile. Mobile is arguably the most important part of a modern marketing mix because smartphones[...]

Effective Paid Search Pays Off

Are you wasting budget on a poor Paid Search strategy?  Paid Search is an extremely valuable channel, but only when it’s backed by a strategic approach. Dealerships across the nation are feeling[...]

Digital Dominates TV - Why you Need an Omnichannel Marketing Strategy

TV is no longer the best and only answer to reaching your target market.  Shifting consumer consumption habits are forcing advertisers to use an omnichannel approach to get their message[...]

Digital Marketing Transparency - Don't be Misled by False Promises

Every business today, regardless of industry, relies on leads and new business to thrive. However, we find that some auto dealers fall prey to marketing partners that dazzle them with promises of[...]

Customers are Killing Traditional Radio - The Rise of Connected Cars

In the age of digital disruption, who really has control- the consumer, or the advertiser? Traditional radio ads are taking the back seat as tech-savvy consumers are skirting ads with[...]