You’ve heard it time and time again: direct mail is dead. But as much as the recent technological advances may make you think no one reads snail mail anymore, the reality is that direct mail marketing is still incredibly effective. 

Global advertising spend is expected to exceed half a trillion dollars for the fourth year in a row, and American brands are once again fueling that growth. The main difference this year is that U.S. companies are expected to spend more on digital advertising than traditional media, with digital predicted to account for 54.2% of total advertising.

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like direct mail. With these modern enhancements, traditional channels are now more effective than ever at driving conversions in a digitally saturated market.

How to energize vehicle sales with direct mail -
We get it; working in sales is not easy. It requires a lot of patience, positivity, repetition, and extensive knowledge of what you're selling. Luckily, you can include direct mail as a member of your sales team. With direct mail's help, you can energize vehicle sales or trade-ins and grow market share. But, before digging into more complex strategies, we need to cover the basics. 

Consumers remember and react better to print advertising; perhaps because our world has become so saturated with digital content causing ‘digital fatigue.’

In 2018, millennials are single-handedly the nation’s largest living generation with ages ranging from 21- 37. Why is this important for dealers and marketers alike? Because, this generation now holds the largest share of the American workforce and has the most spending power of any generation – ever! This year alone, millennials are projected to have a spending power of $3.39 trillion, providing dealers with endless opportunities to win big with this generation.