Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

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Marketing Guides

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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Videos

Watch some of our marketing tip videos to gain some valuable insight.
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Blog

2 min read

GSM Launches New Inbound Phone Call Solution - Service Overflow

By GSM on 10/3/18 1:30 PM

GSM Launches Inbound Phone Call Solution, Service Overflow
10% of service calls go unanswered and 62% of callers will hang up within one minute when placed on hold1But, what if we told you your dealership could answer overflow calls? With GSM’s Service Overflow, your inbound service calls come first.

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3 min read

Traditional Media is Still Tried-and-True

By GSM on 10/2/18 12:42 PM

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like direct mail. With these modern enhancements, traditional channels are now more effective than ever at driving conversions in a digitally saturated market.

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4 min read

Growing Sales with Front-End Mail

By GSM on 9/24/18 2:05 PM

How to energize vehicle sales with direct mail -
We get it; working in sales is not easy. It requires a lot of patience, positivity, repetition, and extensive knowledge of what you're selling. Luckily, you can include direct mail as a member of your sales team. With direct mail's help, you can energize vehicle sales or trade-ins and grow market share. But, before digging into more complex strategies, we need to cover the basics. 

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2 min read

Why People Like Direct Mail

By GSM on 4/5/18 1:30 PM

Consumers remember and react better to print advertising; perhaps because our world has become so saturated with digital content causing ‘digital fatigue.’

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2 min read

INFOGRAPHIC: MILLENNIALS + DIRECT MAIL

By GSM on 3/26/18 2:39 PM

In 2018, millennials are single-handedly the nation’s largest living generation with ages ranging from 21- 37. Why is this important for dealers and marketers alike? Because, this generation now holds the largest share of the American workforce and has the most spending power of any generation – ever! This year alone, millennials are projected to have a spending power of $3.39 trillion, providing dealers with endless opportunities to win big with this generation.

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