Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
Read them here

Marketing Guides

Browse through our selection of marketing guides.
See our Guides

Blog

GSM's blog shares the latest industry insights and marketing trends.
Read Our Blog

Blog

2 min read

Lifecycle Offer Strategies for Fixed Ops

By GSM on 4/1/19 9:08 AM

With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the automotive lifecycle.

Continue Reading
2 min read

GSM Launches New Inbound Phone Call Solution - Service Overflow

By GSM on 10/3/18 1:30 PM

GSM Launches Inbound Phone Call Solution, Service Overflow
10% of service calls go unanswered and 62% of callers will hang up within one minute when placed on hold1But, what if we told you your dealership could answer overflow calls? With GSM’s Service Overflow, your inbound service calls come first.

Continue Reading
3 min read

Traditional Media is Still Tried-and-True

By GSM on 10/2/18 12:42 PM

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like direct mail. With these modern enhancements, traditional channels are now more effective than ever at driving conversions in a digitally saturated market.

Continue Reading
7 min read

Why retention strategies need digital fixed ops marketing

By GSM on 6/18/18 1:12 PM

The industry-wide challenge--
Your service department provides more opportunities for sales and revenue than any other department; however, dealerships across the nation are losing customers left and right. This industry-wide problem is often addressed with customer-centric marketing and conquest marketing, but dealers shouldn't stop there. These strategies alone are not enough to tackle the issue head-on.

Continue Reading

Featured