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Mobile and Automotive Marketing

Mobile marketing in the automotive life cycle If you care about consumer engagement, you can’t ignore mobile. Mobile is arguably the most important part of a modern marketing mix because smartphones[...]

Customers are Killing Traditional Radio - The Rise of Connected Cars

In the age of digital disruption, who really has control- the consumer, or the advertiser? Traditional radio ads are taking the back seat as tech-savvy consumers are skirting ads with[...]