Why Buy a Toyota?

The Governor of Michigan got into a debate on television this morning with the former Governor of Massachusetts (and son of the former Governor of Michigan and president of the old American Motors – AMC) about the future of the Detroit Three. Many calls are being made by people – the UAW, certain government officials, etc. – about the need to ‘Buy American’.

So why should your clients buy a Toyota? There are tons of reasons! Toyota’s quality, reliability and dependability are second to none! Most of the Toyota’s sold in North America are made in North America!

Toyota’s resale value is one of the best in the industry. Even though Toyota came in second as a brand, according to Kelley Blue Book’s 2009 residual values released today, by less than 1 point, Toyota had 6 of the top 10 models in the list!

BusinessWeek magazine has an article online about how well Toyota is handling the downturn in the economy… you can look it up here: http://images.businessweek.com/ss/08/10/1020_toyota/index.htm. Among other things it mentions that when Toyota closes a plant for a few months, they don’t lay off the workers, causing more hardship on the local economy and hundreds of families. Toyota keeps the workers busy with training or working at another plant or even just cleaning up the plant where they work!

We do NOT want the domestic auto industry to go out of business. We need the Detroit Three to be in business, for the health of the nation and, selfishly, for the health of our suppliers. We want to win market share and ‘owners for life’ while allowing for a robust marketplace. Your customers need to be made to feel good about their decision to buy a new Toyota. Buying a new Toyota is good for them and good for America, too!

What other reasons are you giving your customers to buy a Toyota? Please share with us by posting your comments to this article…

Email Template - Bought Elsewhere/Referrals

{First Name} {Last Name}

I wanted to thank you for the opportunity to assist you in your vehicle purchase.

Even though you chose to purchase elsewhere, I hope you will consider giving our service department your business when it comes to servicing your new {Vehicle}.

You can now schedule your future service appointments using our website.

Simply click on the link below and follow the steps to set up any service your vehicle might need. After setting up your appointment, you will receive a confirmation as well as a reminder email the day before your appointment.

Plus, there are money saving coupons on our website. Be sure to check them out when you are setting up your first appointment!

Here is the link: www.ourdealership.com/service

Julie L. Chisum. Internet Manager. {Our Dealership}. jchisum@dealership.com
281-777-SALES. http://www.dealership.com/ . Come Get the Best Deal in Texas

P.S. Who do you know that is next? If anyone you know is in the market for a new or pre-owned car or truck, please pass along my information. I would love an opportunity to help them! If they buy from me, I’ll send you $100!

Email Template - College Grad Program

{First Name} {Last Name}

Thank you for your interest in the {Make} {Model}. I have several that match exactly what you are looking for and there is a {Blank} Rebate from Toyota through the end of this month!

To see all of Toyota’s current incentives, click here.

The main reason for this email is to inform you of Toyota’s College Graduate Program.
It is a wonderful way for those just finishing school and stepping out into the workforce, to save some money and get the vehicle they’ve always wanted! If you or anyone you know is graduating or will be soon, please pass along the following information:

What You Get:
- $400 toward the purchase of a new Toyota to qualifying graduates
- No money down and no monthly payments for 90 days
- Complimentary Roadside Assistance for one year
- Competitive APRs on New and Toyota Certified Used Vehicles

How to Qualify:

Get that degree! To take advantage of the program you must:
- Have graduated from an accredited four-year college, university, or registered nursing degree program during the last two years or graduate from such a school/program within the next six months,
- Have graduated from an accredited two-year college during the last two years,
- Be enrolled in an accredited graduate degree program or have received a degree from an accredited graduate program during the last two years,
- Have graduated during the last two years from the two-year Toyota Technical Education Network (T-TEN) Program or any other two-year post secondary automotive program accredited by the NATEF, or
- Have completed an electrician apprenticeship/certification program during the last two years through the NJATC and the IBEW.

Get a job! Show proof of present employment, or future employment with a start date within 120 days of your purchase contract date. Toyota Financial Services (TFS) must deem your salary sufficient to cover living expenses and vehicle payments.

Get insured! Bring proof of collision insurance, as required by TFS. See your dealer for details.
Minor credit lapses allowed! Obligations paid within 60 days or less of the due date and non-credit related (e.g., rent, utilities, health club membership, etc.) charge-offs less than $250 are acceptable.

Julie L. Chisum. Internet Manager. {Our Dealership}. jchisum@dealership.com
281-777-SALES. http://www.dealership.com/ . Come Get the Best Deal in Texas