Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Videos

Watch some of our marketing tip videos to gain some valuable insight.
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Blog

4 min read

Four Tips for Effectively Merchandising your Inventory

By GSM on 9/17/18 2:46 PM

Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age units you need to get off your lot. Below are suggestions that you can tailor to your dealership, your market, or to highlight the vehicles your customers are looking for now.

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3 min read

Own your local market with a joint content and SEO strategy

By GSM on 9/10/18 1:07 PM

Better Together - Content and SEO go together like peanut butter and jelly. Sure, they can exist independently of each other, but their value working together is greater than their separate efforts. Combining content and SEO into one cohesive approach builds a strong foundation for driving quality conversions for the long haul.

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2 min read

Royal Moore Toyota Embraces Lifecycle Marketing

By GSM on 7/25/18 10:23 AM

For many dealerships like Hillsboro, Oregon’s Royal Moore Toyota, embracing innovations in marketing is extremely important. Dealerships are seeing that today’s auto shopping experience ‘overlaps’—from the technology consumers use to shop—to the personalized engagement they now prefer. Consumers demand a faster and more helpful customer experience—from start to finish.

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6 min read

Mobile and Automotive Marketing

By GSM on 6/14/18 11:33 AM

Mobile marketing in the automotive life cycle
If you care about consumer engagement, you can’t ignore mobile. Mobile is arguably the most important part of a modern marketing mix because smartphones are indispensable to our way of life - constantly glued to our hands. Think, when is the last time you left anywhere without your phone? Just take a look around the next time you’re standing in line or, better yet, take a look at your dealership’s waiting area – what is everyone doing? They’re all preoccupied with their phones.

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2 min read

Declined Service Marketing

By GSM on 5/30/18 3:06 PM

Keep your customers safe--
Declined service marketing should never be overlooked. It is a protective measure for consumers and dealerships alike. Failure to recommend a declined service repair could cost your dealership millions, or worse, it could cost a customer’s life. Informing customers of declined service repairs not only protects their safety, but it also prevents further damage to their vehicle and establishes trust with your dealership.

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10 min read

Influence Consumers' Buying Behavior

By GSM on 5/21/18 4:45 PM

To remain competitive, dealers need to align their marketing with the way buyers think, research, and purchase. You attract people to your dealership by being helpful, relevant, and personal(ized). These are the cornerstones to relationship marketing and to providing consumer value.

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2 min read

[Infographic] The Omnichannel Digital Dealership

By GSM on 4/16/18 12:05 PM

There’s no doubt that the automotive consumer journey has changed as a result of emerging technologies and changing consumer preferences. Every generation is picking up new buying habits as digital and online tools make for a quicker and easier car shopping experience. From browse to buy, the pressure is on to meet the high expectations and high standards at each point in the automotive consumer journey.

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2 min read

Steven Toyota Adopts Lifecycle Marketing

By GSM on 4/12/18 1:30 PM

Dealers in today’s marketplace must carefully choose strategies and solutions that will best serve their business. Virginia based dealership, Steven Toyota recently did just that and took new steps to be more responsive and improve communications with their customers. They adopted a dynamic, direct marketing strategy provided through GSM called Lifecycle Marketing powered by atom.

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2 min read

Understanding Omnichannel Marketing

By GSM on 4/2/18 3:20 PM

The Difference Between Omnichannel and Multichannel Marketing -

One of the biggest marketing challenges, especially in the automotive industry, is keeping clients’ interactions consistent across multiple channels. This 'omnichannel' strategy provides a consistent experience throughout the entire customer journey.

As technology and customer brand-interactions continue to evolve, dealerships will need to adopt an Omnichannel Marketing strategy in order to remain competitive.

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3 min read

Digital Dominates TV - Why you Need an Omnichannel Marketing Strategy

By GSM on 1/10/18 10:10 AM

TV is no longer the best and only answer to reaching your target market. 

Shifting consumer consumption habits are forcing advertisers to use an omnichannel approach to get their message heard. Netflix, Hulu, Amazon Prime, Xbox, HBO Go, Apple TV– what do all of these have in common? Limited to no commercials.

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