--- title: Blog | Best Practices (2) description: Best Practices | (2) --- [![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://blog.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. [![Read them here](https://no-cache.hubspot.com/cta/default/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d) #### Marketing Guides Browse through our selection of marketing guides. [![See our Guides](https://no-cache.hubspot.com/cta/default/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63) #### Blog GSM's blog shares the latest industry insights and marketing trends. [![Read Our Blog](https://no-cache.hubspot.com/cta/default/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9) #### Videos Watch some of our marketing tip videos to gain some valuable insight. [![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers ## Blog ###### 3 min read ## [Part 1: Key Automotive Insights for COVID-19](https://blog.gsmarketing.com/blog/key-automotive-insights-and-marketing-tactics-for-covid-19) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/13/20 1:45 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20Images/Blog%20-%20P1_autoInsightsCOVID-01.jpg) ](https://blog.gsmarketing.com/blog/key-automotive-insights-and-marketing-tactics-for-covid-19) As consumer interests shift due to the effects of COVID-19, marketing strategies need to change too. In order to capture demand, your dealership needs to appear, engage, and convert consumers where they are spending their time—and that’s online. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Continue Reading](https://blog.gsmarketing.com/blog/key-automotive-insights-and-marketing-tactics-for-covid-19) ###### 2 min read ## [5 Resources to Spread your Budget Farther During COVID-19](https://blog.gsmarketing.com/blog/5-resources-to-spread-your-budget-farther-during-covid-19) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/8/20 10:30 AM [![](https://blog.gsmarketing.com/hubfs/Blog-CVResources.jpg) ](https://blog.gsmarketing.com/blog/5-resources-to-spread-your-budget-farther-during-covid-19) The COVID-19 outbreak has taken its toll on the economy, prompting tech giants to get creative with how they can financially help businesses across all industries at scale. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Continue Reading](https://blog.gsmarketing.com/blog/5-resources-to-spread-your-budget-farther-during-covid-19) ###### 2 min read ## [3 Key Elements to Crisis Marketing](https://blog.gsmarketing.com/blog/the-key-elements-crisis-marketing) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/3/20 1:25 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20CrisisMarketing-01.jpg) ](https://blog.gsmarketing.com/blog/the-key-elements-crisis-marketing) When a crisis hits, your business needs to be ready to respond to consumers’ changing needs and buying behaviors. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Continue Reading](https://blog.gsmarketing.com/blog/the-key-elements-crisis-marketing) ###### 3 min read ## [Understanding Inbound Vs. Outbound Marketing](https://blog.gsmarketing.com/blog/understanding-inbound-vs.-outbound-marketing) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/25/20 11:34 AM [![](https://blog.gsmarketing.com/hubfs/InboundVOutbound.jpg) ](https://blog.gsmarketing.com/blog/understanding-inbound-vs.-outbound-marketing) Inbound and outbound marketing are two of the most basic tactics for marketing your business. While outbound marketing is the more traditional tactic, these two distinct strategies work together to turn prospects into loyal customers. Here’s what you need to know about inbound vs. outbound marketing: Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Continue Reading](https://blog.gsmarketing.com/blog/understanding-inbound-vs.-outbound-marketing) ###### 3 min read ## [How to Select the Right Ad Extensions for Your Business](https://blog.gsmarketing.com/blog/how-to-select-the-right-ad-extensions-for-your-business) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/16/20 2:11 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20Ad%20Extensions%20CS.jpg) ](https://blog.gsmarketing.com/blog/how-to-select-the-right-ad-extensions-for-your-business) Digital marketing is tricky enough without factoring in the finer details such as paid search ad extensions. However, ad extensions are not only simple to use, but they’re also free to add. Below we’ve outlined a guide to selecting the right ad extensions for your business: Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Paid Search](https://blog.gsmarketing.com/blog/topic/paid-search) [Continue Reading](https://blog.gsmarketing.com/blog/how-to-select-the-right-ad-extensions-for-your-business) ###### 2 min read ## [GSM COVID-19 Response](https://blog.gsmarketing.com/blog/gsm-covid-19-response) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/12/20 4:42 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20Images/COVID19messageHeader-02.jpg) ](https://blog.gsmarketing.com/blog/gsm-covid-19-response) GSM continues to monitor reports by the Centers for Disease Control (CDC) about the rapidly evolving developments with the novel coronavirus (COVID-19). The health and safety of our associates, customers, suppliers and our community is of utmost importance to us. As such, we believe it’s important to share what we are doing to respond to the outbreak. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Continue Reading](https://blog.gsmarketing.com/blog/gsm-covid-19-response) ###### 2 min read ## [Why You Should Use Triggered Marketing Communications](https://blog.gsmarketing.com/blog/why-you-should-use-triggered-marketing-communications) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/5/20 2:48 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20Triggered%20Comms-01.jpg) ](https://blog.gsmarketing.com/blog/why-you-should-use-triggered-marketing-communications) Triggered communications, often in the form of email or a text message, are a great tactic for developing deeper relationships with your customers in all stages of the customer life cycle. You can welcome new customers or subscribers with a discount or incentive, celebrate a customer's birthday with a special offer, remind customers of upcoming or missed appointments, and much more.  Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Email](https://blog.gsmarketing.com/blog/topic/email) [Continue Reading](https://blog.gsmarketing.com/blog/why-you-should-use-triggered-marketing-communications) ###### 5 min read ## [What is Account-Based Marketing (ABM)?](https://blog.gsmarketing.com/blog/what-is-account-based-marketing-abm) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 2/26/20 4:09 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20Images/Blog%20-%20ABM2-02.jpg) ](https://blog.gsmarketing.com/blog/what-is-account-based-marketing-abm) Account-based marketing (ABM) is one of the most innovative and advanced marketing strategies out there. [While this strategy isn’t brand new](https://www.itsma.com/account-based-marketing-hot-topic/), it’s only now that the concept is gaining a lot of attention and businesses are embracing it for its power in growing ROI. Within the past three years, this tactic went from being relatively non-existent and unheard of to a popular B2B buzzword across the internet. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Continue Reading](https://blog.gsmarketing.com/blog/what-is-account-based-marketing-abm) ###### 4 min read ## [4 Ways to Tailor Your Marketing Efforts to Millennials](https://blog.gsmarketing.com/blog/4-ways-to-tailor-your-marketing-efforts-to-millennials) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 2/24/20 9:40 AM [![](https://blog.gsmarketing.com/hubfs/Blog-%20MillenialsICO_TM-01.jpg) ](https://blog.gsmarketing.com/blog/4-ways-to-tailor-your-marketing-efforts-to-millennials) The hype around marketing to Millennials is so abundant that it's on the verge of tiresome. But marketers who don't take this tactic seriously will hurt their brands for years to come. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Continue Reading](https://blog.gsmarketing.com/blog/4-ways-to-tailor-your-marketing-efforts-to-millennials) ###### 6 min read ## [GSM's 2020 Marketing Predictions](https://blog.gsmarketing.com/blog/gsms-2020-marketing-predictions) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 2/13/20 9:45 AM [![](https://blog.gsmarketing.com/hubfs/Blog%20Images/Blog-2020MarketingPredictions_header-01.jpg) ](https://blog.gsmarketing.com/blog/gsms-2020-marketing-predictions) 2020 is here and with that comes the typical, bold claims of what marketing trends and tech “deserve your attention” this year. But, let’s be realistic. There are many new, and exciting developments in the world of marketing that simply can’t be boiled down to one trend or a single buzzword. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Data Security](https://blog.gsmarketing.com/blog/topic/data-security) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Continue Reading](https://blog.gsmarketing.com/blog/gsms-2020-marketing-predictions) [** Prev](https://blog.gsmarketing.com/blog/tag/best-practices/page/1) [All posts](https://blog.gsmarketing.com/blog/all) [Next ** ](https://blog.gsmarketing.com/blog/tag/best-practices/page/3) ### Posts by Tag - [Best Practices (51)](https://blog.gsmarketing.com/blog/tag/best-practices) - [Conquest (18)](https://blog.gsmarketing.com/blog/tag/conquest) - [Data (5)](https://blog.gsmarketing.com/blog/tag/data) - [Data Security (2)](https://blog.gsmarketing.com/blog/tag/data-security) - [Digital (39)](https://blog.gsmarketing.com/blog/tag/digital) - [Direct Mail (7)](https://blog.gsmarketing.com/blog/tag/direct-mail) - [Direct Marketing (9)](https://blog.gsmarketing.com/blog/tag/direct-marketing) - [Display Advertising (1)](https://blog.gsmarketing.com/blog/tag/display-advertising) - [Email (5)](https://blog.gsmarketing.com/blog/tag/email) - [Fixed-Ops Marketing (6)](https://blog.gsmarketing.com/blog/tag/fixed-ops-marketing) - [Front-End Marketing (6)](https://blog.gsmarketing.com/blog/tag/front-end-marketing) - [GSM Culture (16)](https://blog.gsmarketing.com/blog/tag/gsm-culture) - [Lifecycle Marketing (11)](https://blog.gsmarketing.com/blog/tag/lifecycle-marketing) - [Mobile (4)](https://blog.gsmarketing.com/blog/tag/mobile) - [Omnichannel (6)](https://blog.gsmarketing.com/blog/tag/omnichannel) - [Paid Search (11)](https://blog.gsmarketing.com/blog/tag/paid-search) - [Recalls (1)](https://blog.gsmarketing.com/blog/tag/recalls) - [Retargeting (5)](https://blog.gsmarketing.com/blog/tag/retargeting) - [Retention (17)](https://blog.gsmarketing.com/blog/tag/retention) - [SEO (2)](https://blog.gsmarketing.com/blog/tag/seo) - [Social (8)](https://blog.gsmarketing.com/blog/tag/social) ### Featured ### Sign up for updates ![](https://blog.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. 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