With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
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Marketing Guides

Browse through our selection of marketing guides.
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GSM's blog shares the latest industry insights and marketing trends.
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Watch some of our marketing tip videos to gain some valuable insight.
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2 min read

5 Resources to Spread your Budget Farther During COVID-19

By GSM on 4/8/20 10:30 AM

The COVID-19 outbreak has taken its toll on the economy, prompting tech giants to get creative with how they can financially help businesses across all industries at scale.

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2 min read

3 Key Elements to Crisis Marketing

By GSM on 4/3/20 1:25 PM

When a crisis hits, your business needs to be ready to respond to consumers’ changing needs and buying behaviors.

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3 min read

Understanding Inbound Vs. Outbound Marketing

By GSM on 3/25/20 11:34 AM

Inbound and outbound marketing are two of the most basic tactics for marketing your business. While outbound marketing is the more traditional tactic, these two distinct strategies work together to turn prospects into loyal customers. Here’s what you need to know about inbound vs. outbound marketing:

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3 min read

How to Select the Right Ad Extensions for Your Business

By GSM on 3/16/20 2:11 PM

Digital marketing is tricky enough without factoring in the finer details such as paid search ad extensions. However, ad extensions are not only simple to use, but they’re also free to add. Below we’ve outlined a guide to selecting the right ad extensions for your business:

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2 min read

GSM COVID-19 Response

By GSM on 3/12/20 4:42 PM

GSM continues to monitor reports by the Centers for Disease Control (CDC) about the rapidly evolving developments with the novel coronavirus (COVID-19). The health and safety of our associates, customers, suppliers and our community is of utmost importance to us. As such, we believe it’s important to share what we are doing to respond to the outbreak.

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2 min read

Why You Should Use Triggered Marketing Communications

By GSM on 3/5/20 2:48 PM

Triggered communications, often in the form of email or a text message, are a great tactic for developing deeper relationships with your customers in all stages of the customer life cycle. You can welcome new customers or subscribers with a discount or incentive, celebrate a customer's birthday with a special offer, remind customers of upcoming or missed appointments, and much more. 

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5 min read

What is Account-Based Marketing (ABM)?

By GSM on 2/26/20 4:09 PM

Account-based marketing (ABM) is one of the most innovative and advanced marketing strategies out there. While this strategy isn’t brand new, it’s only now that the concept is gaining a lot of attention and businesses are embracing it for its power in growing ROI. Within the past three years, this tactic went from being relatively non-existent and unheard of to a popular B2B buzzword across the internet.

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4 min read

4 Ways to Tailor Your Marketing Efforts to Millennials

By GSM on 2/24/20 9:40 AM

The hype around marketing to Millennials is so abundant that it's on the verge of tiresome. But marketers who don't take this tactic seriously will hurt their brands for years to come.

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6 min read

GSM's 2020 Marketing Predictions

By GSM on 2/13/20 9:45 AM

2020 is here and with that comes the typical, bold claims of what marketing trends and tech “deserve your attention” this year. But, let’s be realistic. There are many new, and exciting developments in the world of marketing that simply can’t be boiled down to one trend or a single buzzword.

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3 min read

The Importance of Volunteerism in the Workplace

By GSM on 2/3/20 10:19 AM

GSM’s culture revolves around family and giving back to the community. In fact, Family is one of our core values and we apply this mindset to our daily interactions with each other and with others outside of the organization.

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