The COVID-19 outbreak has taken its toll on the economy, prompting tech giants to get creative with how they can financially help businesses across all industries at scale.

When a crisis hits, your business needs to be ready to respond to consumers’ changing needs and buying behaviors.

Inbound and outbound marketing are two of the most basic tactics for marketing your business. While outbound marketing is the more traditional tactic, these two distinct strategies work together to turn prospects into loyal customers. Here’s what you need to know about inbound vs. outbound marketing:

Digital marketing is tricky enough without factoring in the finer details such as paid search ad extensions. However, ad extensions are not only simple to use, but they’re also free to add. Below we’ve outlined a guide to selecting the right ad extensions for your business:

GSM continues to monitor reports by the Centers for Disease Control (CDC) about the rapidly evolving developments with the novel coronavirus (COVID-19). The health and safety of our associates, customers, suppliers and our community is of utmost importance to us. As such, we believe it’s important to share what we are doing to respond to the outbreak.

Triggered communications, often in the form of email or a text message, are a great tactic for developing deeper relationships with your customers in all stages of the customer life cycle. You can welcome new customers or subscribers with a discount or incentive, celebrate a customer's birthday with a special offer, remind customers of upcoming or missed appointments, and much more. 

Account-based marketing (ABM) is one of the most innovative and advanced marketing strategies out there. While this strategy isn’t brand new, it’s only now that the concept is gaining a lot of attention and businesses are embracing it for its power in growing ROI. Within the past three years, this tactic went from being relatively non-existent and unheard of to a popular B2B buzzword across the internet.

The hype around marketing to Millennials is so abundant that it's on the verge of tiresome. But marketers who don't take this tactic seriously will hurt their brands for years to come.

2020 is here and with that comes the typical, bold claims of what marketing trends and tech “deserve your attention” this year. But, let’s be realistic. There are many new, and exciting developments in the world of marketing that simply can’t be boiled down to one trend or a single buzzword.

GSM’s culture revolves around family and giving back to the community. In fact, Family is one of our core values and we apply this mindset to our daily interactions with each other and with others outside of the organization.