What's 'wrong' with the Paid Search example below? Hint: compare the search query "chevrolet silverado tires" with the search results.

With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the automotive lifecycle.

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like direct mail. With these modern enhancements, traditional channels are now more effective than ever at driving conversions in a digitally saturated market.

The industry-wide challenge--
Your service department provides more opportunities for sales and revenue than any other department; however, dealerships across the nation are losing customers left and right. This industry-wide problem is often addressed with customer-centric marketing and conquest marketing, but dealers shouldn't stop there. These strategies alone are not enough to tackle the issue head-on.