--- title: Blog | Fixed-Ops Marketing description: Fixed-Ops Marketing | --- [![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://blog.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. [![Read them here](https://no-cache.hubspot.com/cta/default/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d) #### Marketing Guides Browse through our selection of marketing guides. [![See our Guides](https://no-cache.hubspot.com/cta/default/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63) #### Blog GSM's blog shares the latest industry insights and marketing trends. [![Read Our Blog](https://no-cache.hubspot.com/cta/default/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9) #### Videos Watch some of our marketing tip videos to gain some valuable insight. [![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers ## Blog ###### 3 min read ## [Why Fixed-Ops Marketing Matters More Than Ever](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/5/26 6:18 AM [![](https://blog.gsmarketing.com/hubfs/Untitled%20design%20(87).png) ](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) For decades, automotive marketing has focused primarily on vehicle sales. Dealership advertising budgets, creative messaging, and technology investments have historically been centered on generating leads and moving inventory. But the economics of the dealership business have shifted—and the smartest operators are adjusting their marketing strategy accordingly. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) ###### 3 min read ## [Automotive Recalls in 2025: A Defining Conquest Strategy](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 9/7/25 9:33 AM [![](https://blog.gsmarketing.com/hubfs/every-ford-recall-2025.jpg) ](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) The automotive industry has entered 2025 with one of the most significant recall environments in recent memory. In Q2 alone, more than **7.3 million vehicles were recalled across 49 OEM campaigns**—with Ford, GM, Stellantis, Nissan, Honda, and Toyota leading the way ([BizzyCar, July 2025](https://blog.bizzycar.com/automotive-recall-alert-over-7.3-million-vehicles-recalled-in-q2-2025)). Topics: [Mobile](https://blog.gsmarketing.com/blog/topic/mobile) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Email](https://blog.gsmarketing.com/blog/topic/email) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Recalls](https://blog.gsmarketing.com/blog/topic/recalls) [Continue Reading](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) ###### 2 min read ## [[Webinar]: The Biggest Area of Growth for Automotive](https://blog.gsmarketing.com/blog/webinar-the-biggest-area-of-growth-for-automotive) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 10/25/19 10:05 AM [![](https://blog.gsmarketing.com/hubfs/WebinarGoogle%20-%20ForSocial-02.jpg) ](https://blog.gsmarketing.com/blog/webinar-the-biggest-area-of-growth-for-automotive) What's 'wrong' with the Paid Search example below? Hint: compare the search query "chevrolet silverado tires" with the search results. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Paid Search](https://blog.gsmarketing.com/blog/topic/paid-search) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/webinar-the-biggest-area-of-growth-for-automotive) ###### 2 min read ## [Lifecycle Offer Strategies for Fixed Ops](https://blog.gsmarketing.com/blog/lifecycle-offer-strategies-for-fixed-ops) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/1/19 9:08 AM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20Offer%20Strategies%20That%20work-01.jpg) ](https://blog.gsmarketing.com/blog/lifecycle-offer-strategies-for-fixed-ops) With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the automotive lifecycle. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/lifecycle-offer-strategies-for-fixed-ops) ###### 3 min read ## [Traditional Media is Still Tried-and-True](https://blog.gsmarketing.com/blog/traditional-media-is-still-tried-and-true) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 10/2/18 12:42 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20TraditionalChannels_Header-02.jpg) ](https://blog.gsmarketing.com/blog/traditional-media-is-still-tried-and-true) As it turns out, you *can* teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like direct mail. With these modern enhancements, traditional channels are now more effective than ever at driving conversions in a digitally saturated market. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Omnichannel](https://blog.gsmarketing.com/blog/topic/omnichannel) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Direct Mail](https://blog.gsmarketing.com/blog/topic/direct-mail) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/traditional-media-is-still-tried-and-true) ###### 7 min read ## [Why retention strategies need digital fixed ops marketing](https://blog.gsmarketing.com/blog/why-retention-strategies-need-digital-fixed-ops-marketing) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 6/18/18 1:12 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20Digital+FixedOps-01.jpg) ](https://blog.gsmarketing.com/blog/why-retention-strategies-need-digital-fixed-ops-marketing) **The industry-wide challenge-- **Your service department provides more opportunities for sales and revenue than any other department; however, dealerships across the nation are losing customers left and right. This industry-wide problem is often addressed with customer-centric marketing and conquest marketing, but dealers shouldn't stop there. These strategies alone are not enough to tackle the issue head-on. Topics: [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/why-retention-strategies-need-digital-fixed-ops-marketing) [All posts](https://blog.gsmarketing.com/blog/all) ### Posts by Tag - [Best Practices (51)](https://blog.gsmarketing.com/blog/tag/best-practices) - [Conquest (18)](https://blog.gsmarketing.com/blog/tag/conquest) - [Data (5)](https://blog.gsmarketing.com/blog/tag/data) - [Data Security (2)](https://blog.gsmarketing.com/blog/tag/data-security) - [Digital (39)](https://blog.gsmarketing.com/blog/tag/digital) - [Direct Mail (7)](https://blog.gsmarketing.com/blog/tag/direct-mail) - [Direct Marketing (9)](https://blog.gsmarketing.com/blog/tag/direct-marketing) - [Display Advertising (1)](https://blog.gsmarketing.com/blog/tag/display-advertising) - [Email (5)](https://blog.gsmarketing.com/blog/tag/email) - [Fixed-Ops Marketing (6)](https://blog.gsmarketing.com/blog/tag/fixed-ops-marketing) - [Front-End Marketing (6)](https://blog.gsmarketing.com/blog/tag/front-end-marketing) - [GSM Culture (16)](https://blog.gsmarketing.com/blog/tag/gsm-culture) - [Lifecycle Marketing (11)](https://blog.gsmarketing.com/blog/tag/lifecycle-marketing) - [Mobile (4)](https://blog.gsmarketing.com/blog/tag/mobile) - [Omnichannel (6)](https://blog.gsmarketing.com/blog/tag/omnichannel) - [Paid Search (11)](https://blog.gsmarketing.com/blog/tag/paid-search) - [Recalls (1)](https://blog.gsmarketing.com/blog/tag/recalls) - [Retargeting (5)](https://blog.gsmarketing.com/blog/tag/retargeting) - [Retention (17)](https://blog.gsmarketing.com/blog/tag/retention) - [SEO (2)](https://blog.gsmarketing.com/blog/tag/seo) - [Social (8)](https://blog.gsmarketing.com/blog/tag/social) ### Featured ### Sign up for updates ![](https://blog.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. 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