With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the automotive lifecycle.
2 min read
2 min read
GSM Launches Inbound Phone Call Solution, Service Overflow
10% of service calls go unanswered and 62% of callers will hang up within one minute when placed on hold1. But, what if we told you your dealership could answer overflow calls? With GSM’s Service Overflow, your inbound service calls come first.
3 min read
As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like direct mail. With these modern enhancements, traditional channels are now more effective than ever at driving conversions in a digitally saturated market.
7 min read
The industry-wide challenge--
Your service department provides more opportunities for sales and revenue than any other department; however, dealerships across the nation are losing customers left and right. This industry-wide problem is often addressed with customer-centric marketing and conquest marketing, but dealers shouldn't stop there. These strategies alone are not enough to tackle the issue head-on.