--- title: Blog | Lifecycle Marketing description: Lifecycle Marketing | --- [![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://blog.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. [![Read them here](https://no-cache.hubspot.com/cta/default/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d) #### Marketing Guides Browse through our selection of marketing guides. [![See our Guides](https://no-cache.hubspot.com/cta/default/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63) #### Blog GSM's blog shares the latest industry insights and marketing trends. [![Read Our Blog](https://no-cache.hubspot.com/cta/default/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9) #### Videos Watch some of our marketing tip videos to gain some valuable insight. [![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers ## Blog ###### 3 min read ## [Why Fixed-Ops Marketing Matters More Than Ever](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/5/26 6:18 AM [![](https://blog.gsmarketing.com/hubfs/Untitled%20design%20(87).png) ](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) For decades, automotive marketing has focused primarily on vehicle sales. Dealership advertising budgets, creative messaging, and technology investments have historically been centered on generating leads and moving inventory. But the economics of the dealership business have shifted—and the smartest operators are adjusting their marketing strategy accordingly. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) ###### 2 min read ## [GSM Hires Toyota DSPM as The Newest Sales & Performance Manager](https://blog.gsmarketing.com/blog/welcome-megan-deroo) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 6/25/23 7:02 PM [![](https://blog.gsmarketing.com/hubfs/business-people-discussing-company-performance-2021-11-11-03-27-07-utc.jpg) ](https://blog.gsmarketing.com/blog/welcome-megan-deroo) For the last 35 years, GSM has been a house hold name to thousands of dealerships nationwide when it comes to fixed-ops marketing. In 2021, GSM was acquired by Force Marketing and since then has looked to add the brightest and best onboard to their client success and performance teams.  Their latest edition is a game-changer for GSM clients, with mountains of experience and a completely unique perspective.  Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [GSM Culture](https://blog.gsmarketing.com/blog/topic/gsm-culture) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/welcome-megan-deroo) ###### 2 min read ## [4 Reasons Dealerships Should Be Leveraging Fixed Ops to Diversify Their Revenue Stream](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/13/23 1:16 PM [![](https://blog.gsmarketing.com/hubfs/BlogImage-700x390.png) ](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) In the highly competitive automotive industry, diversifying revenue streams is crucial for dealership success. While new vehicle sales are often the main focus, fixed operations (Fixed Ops) can be a key revenue source that dealerships can leverage to create a stable and consistent income stream. Topics: [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) ###### 2 min read ## [How Lifecycle Marketing Can Help You Customize Communications and Increase Brand Loyalty](https://blog.gsmarketing.com/blog/lifecycle-marketing-increase-brand-loyalty) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/15/23 4:23 PM [![](https://blog.gsmarketing.com/hubfs/GSM-blog.png) ](https://blog.gsmarketing.com/blog/lifecycle-marketing-increase-brand-loyalty) Topics: [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/lifecycle-marketing-increase-brand-loyalty) ###### 4 min read ## [Keeping Customers Coming Back Post-Purchase](https://blog.gsmarketing.com/blog/keeping-customers-coming-back-post-purchase) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 11/12/19 10:45 AM [![](https://blog.gsmarketing.com/hubfs/GettyImages-dealer.jpg) ](https://blog.gsmarketing.com/blog/keeping-customers-coming-back-post-purchase) In the aftermath of a big purchase, customers want to feel confident about the value they’re getting. This means they still need service, support, information and more from the dealership. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Social](https://blog.gsmarketing.com/blog/topic/social) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/keeping-customers-coming-back-post-purchase) ###### 2 min read ## [Royal Moore Toyota Embraces Lifecycle Marketing](https://blog.gsmarketing.com/blog/royal-moore-toyota-embraces-lifecycle-marketing) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 7/25/18 10:23 AM [![](https://blog.gsmarketing.com/hubfs/Blog-RoyalMooreToyota-01.jpg) ](https://blog.gsmarketing.com/blog/royal-moore-toyota-embraces-lifecycle-marketing) For many dealerships like Hillsboro, Oregon’s **[Royal Moore Toyota](https://www.royalmooretoyota.com/)**, embracing innovations in marketing is extremely important. Dealerships are seeing that today’s auto shopping experience ‘overlaps’—from the technology consumers use to shop—to the personalized engagement they now prefer. Consumers demand a faster and more helpful customer experience—from start to finish. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/royal-moore-toyota-embraces-lifecycle-marketing) ###### 4 min read ## [GSM Launches New Toyota Life Cycle Marketing Solution, OCP+](https://blog.gsmarketing.com/blog/gsm-launches-new-toyota-life-cycle-marketing-solution-ocp-plus) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 7/19/18 3:45 PM [![](https://blog.gsmarketing.com/hubfs/OCP+_Banner-05.jpg) ](https://blog.gsmarketing.com/blog/gsm-launches-new-toyota-life-cycle-marketing-solution-ocp-plus) **Big news from GSM **The automotive industry is a niche market, making it extremely competitive for marketing providers like GSM. This means these companies must quickly and continually adapt to any change in order to provide clients with innovative and effective solutions. To continue helping our **Toyota** clients look like rock stars, GSM has launched a new [Life Cycle Marketing](https://www.gsmarketing.com/lifecycle-marketing) solution called **OCP+ **at the **most competitive price**.** **   **To learn more about OCP+, please follow the link below:** [**Learn More about OCP+**](https://info.gsmarketing.com/learn-more-about-ocp-plus)**** Topics: [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/gsm-launches-new-toyota-life-cycle-marketing-solution-ocp-plus) ###### 2 min read ## [Declined Service Marketing](https://blog.gsmarketing.com/blog/declined-service-marketing) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 5/30/18 3:06 PM [![](https://blog.gsmarketing.com/hubfs/DeclinedSvcMktg-02.jpg) ](https://blog.gsmarketing.com/blog/declined-service-marketing) **Keep your customers safe-- **Declined service marketing should never be overlooked. It is a protective measure for consumers and dealerships alike. Failure to recommend a declined service repair could cost your dealership [millions](http://www.autonews.com/article/20180416/RETAIL05/180419999/ford-store-hit-with-big-verdict-for-not-properly-recommending-repairs), or worse, it could cost a customer’s life. Informing customers of declined service repairs not only protects their safety, but it also prevents further damage to their vehicle and establishes trust with your dealership. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/declined-service-marketing) ###### 10 min read ## [Influence Consumers' Buying Behavior](https://blog.gsmarketing.com/blog/influence-consumers-buying-behavior) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 5/21/18 4:45 PM [![](https://blog.gsmarketing.com/hubfs/Blog-Mktg2BuyerBehavior-01.jpg) ](https://blog.gsmarketing.com/blog/influence-consumers-buying-behavior) To remain competitive, dealers need to align their marketing with the way buyers think, research, and purchase. You attract people to your dealership by being helpful, relevant, and personal(ized). These are the cornerstones to relationship marketing and to providing consumer value. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Omnichannel](https://blog.gsmarketing.com/blog/topic/omnichannel) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/influence-consumers-buying-behavior) ###### 2 min read ## [[Infographic] The Omnichannel Digital Dealership](https://blog.gsmarketing.com/blog/infographic-the-omnichannel-digital-dealership) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/16/18 12:05 PM [![](https://blog.gsmarketing.com/hubfs/AutoCJRedefined-Header-02.jpg) ](https://blog.gsmarketing.com/blog/infographic-the-omnichannel-digital-dealership) There’s no doubt that the automotive [consumer journey](https://www.gsmarketing.com/customer-journey) has changed as a result of emerging technologies and changing consumer preferences. Every generation is picking up new buying habits as [digital](https://www.gsmarketing.com/digital-solutions) and online tools make for a quicker and easier car shopping experience. From browse to buy, the pressure is on to meet the high expectations and high standards at each point in the automotive consumer journey. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Omnichannel](https://blog.gsmarketing.com/blog/topic/omnichannel) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/infographic-the-omnichannel-digital-dealership) [All posts](https://blog.gsmarketing.com/blog/all) [Next ** ](https://blog.gsmarketing.com/blog/tag/lifecycle-marketing/page/2) ### Posts by Tag - [Best Practices (51)](https://blog.gsmarketing.com/blog/tag/best-practices) - [Conquest (18)](https://blog.gsmarketing.com/blog/tag/conquest) - [Data (5)](https://blog.gsmarketing.com/blog/tag/data) - [Data Security (2)](https://blog.gsmarketing.com/blog/tag/data-security) - [Digital (39)](https://blog.gsmarketing.com/blog/tag/digital) - [Direct Mail (7)](https://blog.gsmarketing.com/blog/tag/direct-mail) - [Direct Marketing (9)](https://blog.gsmarketing.com/blog/tag/direct-marketing) - [Display Advertising (1)](https://blog.gsmarketing.com/blog/tag/display-advertising) - [Email (5)](https://blog.gsmarketing.com/blog/tag/email) - [Fixed-Ops Marketing (6)](https://blog.gsmarketing.com/blog/tag/fixed-ops-marketing) - [Front-End Marketing (6)](https://blog.gsmarketing.com/blog/tag/front-end-marketing) - [GSM Culture (16)](https://blog.gsmarketing.com/blog/tag/gsm-culture) - [Lifecycle Marketing (11)](https://blog.gsmarketing.com/blog/tag/lifecycle-marketing) - [Mobile (4)](https://blog.gsmarketing.com/blog/tag/mobile) - [Omnichannel (6)](https://blog.gsmarketing.com/blog/tag/omnichannel) - [Paid Search (11)](https://blog.gsmarketing.com/blog/tag/paid-search) - [Recalls (1)](https://blog.gsmarketing.com/blog/tag/recalls) - [Retargeting (5)](https://blog.gsmarketing.com/blog/tag/retargeting) - [Retention (17)](https://blog.gsmarketing.com/blog/tag/retention) - [SEO (2)](https://blog.gsmarketing.com/blog/tag/seo) - [Social (8)](https://blog.gsmarketing.com/blog/tag/social) ### Featured ### Sign up for updates ![](https://blog.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. 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