--- title: Blog | Retention description: Retention | --- [![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://blog.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. [![Read them here](https://no-cache.hubspot.com/cta/default/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d) #### Marketing Guides Browse through our selection of marketing guides. [![See our Guides](https://no-cache.hubspot.com/cta/default/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63) #### Blog GSM's blog shares the latest industry insights and marketing trends. [![Read Our Blog](https://no-cache.hubspot.com/cta/default/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9) #### Videos Watch some of our marketing tip videos to gain some valuable insight. [![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers ## Blog ###### 2 min read ## [GSM Hires Toyota DSPM as The Newest Sales & Performance Manager](https://blog.gsmarketing.com/blog/welcome-megan-deroo) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 6/25/23 7:02 PM [![](https://blog.gsmarketing.com/hubfs/business-people-discussing-company-performance-2021-11-11-03-27-07-utc.jpg) ](https://blog.gsmarketing.com/blog/welcome-megan-deroo) For the last 35 years, GSM has been a house hold name to thousands of dealerships nationwide when it comes to fixed-ops marketing. In 2021, GSM was acquired by Force Marketing and since then has looked to add the brightest and best onboard to their client success and performance teams.  Their latest edition is a game-changer for GSM clients, with mountains of experience and a completely unique perspective.  Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [GSM Culture](https://blog.gsmarketing.com/blog/topic/gsm-culture) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/welcome-megan-deroo) ###### 2 min read ## [4 Reasons Dealerships Should Be Leveraging Fixed Ops to Diversify Their Revenue Stream](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/13/23 1:16 PM [![](https://blog.gsmarketing.com/hubfs/BlogImage-700x390.png) ](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) In the highly competitive automotive industry, diversifying revenue streams is crucial for dealership success. While new vehicle sales are often the main focus, fixed operations (Fixed Ops) can be a key revenue source that dealerships can leverage to create a stable and consistent income stream. Topics: [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) ###### 2 min read ## [How Lifecycle Marketing Can Help You Customize Communications and Increase Brand Loyalty](https://blog.gsmarketing.com/blog/lifecycle-marketing-increase-brand-loyalty) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/15/23 4:23 PM [![](https://blog.gsmarketing.com/hubfs/GSM-blog.png) ](https://blog.gsmarketing.com/blog/lifecycle-marketing-increase-brand-loyalty) Topics: [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/lifecycle-marketing-increase-brand-loyalty) ###### 4 min read ## [Part 2: Reasons you missed a DMS customer to your competition](https://blog.gsmarketing.com/blog/part-2-reasons-you-missed-a-dms-customer-to-your-competition) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 9/25/20 12:19 PM [![](https://blog.gsmarketing.com/hubfs/Retention-1.jpg) ](https://blog.gsmarketing.com/blog/part-2-reasons-you-missed-a-dms-customer-to-your-competition) If you missed part one of the series, click [here](https://blog.gsmarketing.com/blog/part-1-reasons-you-missed-a-dms-customer-to-your-competition). Part one covers common reasons for customer defection. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Continue Reading](https://blog.gsmarketing.com/blog/part-2-reasons-you-missed-a-dms-customer-to-your-competition) ###### 3 min read ## [Part 1: Reasons you missed a DMS customer to your competition](https://blog.gsmarketing.com/blog/part-1-reasons-you-missed-a-dms-customer-to-your-competition) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 9/25/20 12:05 PM [![](https://blog.gsmarketing.com/hubfs/Retention-1.jpg) ](https://blog.gsmarketing.com/blog/part-1-reasons-you-missed-a-dms-customer-to-your-competition) Your dealership’s CRM or DMS is full of thousands of hard-earned leads, but over time, it’s hard to keep them all engaged. You can do more with the customers in your DMS, rather than calling every 30 days or every few months. Luckily, there are many techniques you can apply to make sure your customers keep returning to your dealership and not a local competitor. Topics: [Social](https://blog.gsmarketing.com/blog/topic/social) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Retargeting](https://blog.gsmarketing.com/blog/topic/retargeting) [Continue Reading](https://blog.gsmarketing.com/blog/part-1-reasons-you-missed-a-dms-customer-to-your-competition) ###### 4 min read ## [Keeping Customers Coming Back Post-Purchase](https://blog.gsmarketing.com/blog/keeping-customers-coming-back-post-purchase) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 11/12/19 10:45 AM [![](https://blog.gsmarketing.com/hubfs/GettyImages-dealer.jpg) ](https://blog.gsmarketing.com/blog/keeping-customers-coming-back-post-purchase) In the aftermath of a big purchase, customers want to feel confident about the value they’re getting. This means they still need service, support, information and more from the dealership. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Social](https://blog.gsmarketing.com/blog/topic/social) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/keeping-customers-coming-back-post-purchase) ###### 6 min read ## [3 Ways to Turn Casual Customers Into Brand Ambassadors](https://blog.gsmarketing.com/blog/3-ways-to-turn-casual-customers-into-brand-ambassadors) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 8/14/19 9:09 AM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20ICO_BrandAmbassadorsB2C-01.jpg) ](https://blog.gsmarketing.com/blog/3-ways-to-turn-casual-customers-into-brand-ambassadors) For marketers, one challenge remains paramount: getting your message to stand out from the noise that consumers encounter daily. As brands continue to flood the market with their own unique messaging, marketing regulations are working to keep the public from growing weary. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Continue Reading](https://blog.gsmarketing.com/blog/3-ways-to-turn-casual-customers-into-brand-ambassadors) ###### 2 min read ## [Lifecycle Offer Strategies for Fixed Ops](https://blog.gsmarketing.com/blog/lifecycle-offer-strategies-for-fixed-ops) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/1/19 9:08 AM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20Offer%20Strategies%20That%20work-01.jpg) ](https://blog.gsmarketing.com/blog/lifecycle-offer-strategies-for-fixed-ops) With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the automotive lifecycle. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/lifecycle-offer-strategies-for-fixed-ops) ###### 5 min read ## [Targeted media for auto dealers](https://blog.gsmarketing.com/blog/targeted-media-for-auto-dealers) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/20/19 1:01 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20TargetedMedia-01.jpg) ](https://blog.gsmarketing.com/blog/targeted-media-for-auto-dealers) Driving conversions (service visit, car sale) in your local market requires a complete understanding of how consumers shop for cars and how they are influenced by automotive advertising. [Recent research from Nielsen](https://www.nielsen.com/us/en/insights/news/2018/optimizing-the-automotive-path-to-purchase.html) shows that car shoppers start their path to purchase with two to three brands on average1. But, when car shoppers are ready to buy, they typically consider five brands - nearly twice as many cars as they did at the beginning of their journey2. This fact is HUGE for dealerships. Why? It’s simple – **this means dealers have the unique opportunity to influence buying decisions very late in the game and that consumers are open to considering other brands**3**. ** Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Continue Reading](https://blog.gsmarketing.com/blog/targeted-media-for-auto-dealers) ###### 3 min read ## [Automotive News Recognizes Some of GSM's Rock Star Clients](https://blog.gsmarketing.com/blog/spotlight-feature-automotive-news-recognizes-some-of-gsms-rock-star-clients) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 10/31/18 3:26 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20AutoNews_ClientSO-01.jpg) ](https://blog.gsmarketing.com/blog/spotlight-feature-automotive-news-recognizes-some-of-gsms-rock-star-clients) Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers *and* its employees. It’s important to understand that **a dealership’s employees are part of its brand** – without them, the business fails. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Continue Reading](https://blog.gsmarketing.com/blog/spotlight-feature-automotive-news-recognizes-some-of-gsms-rock-star-clients) [All posts](https://blog.gsmarketing.com/blog/all) [Next ** ](https://blog.gsmarketing.com/blog/tag/retention/page/2) ### Posts by Tag - [Best Practices (51)](https://blog.gsmarketing.com/blog/tag/best-practices) - [Conquest (18)](https://blog.gsmarketing.com/blog/tag/conquest) - [Data (5)](https://blog.gsmarketing.com/blog/tag/data) - [Data Security (2)](https://blog.gsmarketing.com/blog/tag/data-security) - [Digital (39)](https://blog.gsmarketing.com/blog/tag/digital) - [Direct Mail (7)](https://blog.gsmarketing.com/blog/tag/direct-mail) - [Direct Marketing (9)](https://blog.gsmarketing.com/blog/tag/direct-marketing) - [Display Advertising (1)](https://blog.gsmarketing.com/blog/tag/display-advertising) - [Email (5)](https://blog.gsmarketing.com/blog/tag/email) - [Fixed-Ops Marketing (6)](https://blog.gsmarketing.com/blog/tag/fixed-ops-marketing) - [Front-End Marketing (6)](https://blog.gsmarketing.com/blog/tag/front-end-marketing) - [GSM Culture (16)](https://blog.gsmarketing.com/blog/tag/gsm-culture) - [Lifecycle Marketing (11)](https://blog.gsmarketing.com/blog/tag/lifecycle-marketing) - [Mobile (4)](https://blog.gsmarketing.com/blog/tag/mobile) - [Omnichannel (6)](https://blog.gsmarketing.com/blog/tag/omnichannel) - [Paid Search (11)](https://blog.gsmarketing.com/blog/tag/paid-search) - [Recalls (1)](https://blog.gsmarketing.com/blog/tag/recalls) - [Retargeting (5)](https://blog.gsmarketing.com/blog/tag/retargeting) - [Retention (17)](https://blog.gsmarketing.com/blog/tag/retention) - [SEO (2)](https://blog.gsmarketing.com/blog/tag/seo) - [Social (8)](https://blog.gsmarketing.com/blog/tag/social) ### Featured ### Sign up for updates ![](https://blog.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. 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