The COVID-19 outbreak has taken its toll on the economy, prompting tech giants to get creative with how they can financially help businesses across all industries at scale.
GSM has gathered some of the best budget-boosting resources across the internet to help you adjust your budget, funding, and ad spend when foot traffic is down.
COVID-19 Financial Resources
Social Media
- The Facebook Advertising Subsidiary was created as a small business grants program. Facebook is offering $100M in cash grants and ad credits to help smaller companies drive business during these uncertain times. See if your business is eligible for the grant by clicking the link above.
Search Engines
- Google's Advertising Subsidiary helps small-and medium-sized businesses (SMBs), health organizations, governments, and health workers. Google pledged $800+ million to support these business sectors. What’s more, $340 million in Google Ads credits are available to all SMBs with active accounts over the past year. Credit notifications will appear in your Google Ads account and can be used anytime until the end of 2020 across Google’s ad platforms.
- Hear tips from the search giant itself—The Google Ads Corona Virus Checklist offers suggestions for evaluating your ads and adapting them to the dynamic market conditions. It covers help topics such as ad copy adjustments, imagery considerations, and campaign-related recommendations. Google has also created a page with step-by-step advice, free digital skills training, and additional resources for specifically navigating COVID-19.
- Corona Virus Google Search Trends is a helpful resource that includes daily and weekly search trends related to Corona Virus. This provides a way for you to monitor and track consumers’ changing search interests, their daily concerns, and more. You can use this information to pivot messaging, budget, and bidding strategy based on search volumes and interest.
Governmental
- The CARES Act was signed into law on March 27, 2020, providing $2 trillion dollars to help provide relief to several economic groups impacted by the coronavirus. $377 billion has been allocated to American workers and SMBs. The US Small Business Administration is offering funding options such as loan forgiveness, bridge loans, debt relief, loan advice, and a paycheck protection program.