Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
Read them here

Marketing Guides

Browse through our selection of marketing guides.
See our Guides

Blog

GSM's blog shares the latest industry insights and marketing trends.
Read Our Blog

Videos

Watch some of our marketing tip videos to gain some valuable insight.
Watch Our Videos

Blog

GSM


Recent Posts

3 min read

The Benefits of DMS Retargeting

By GSM on 7/27/20 10:50 AM

DMS retargeting, also known CRM or database retargeting, offers many benefits to dealerships by retargeting the customers in your DMS and tracking their online activity. It relies on the data and previous customer interactions already stored in your DMS1 to deliver display ads tailored to customers’ unique interests and purchase behavior.

Continue Reading
5 min read

Automotive Marketing Strategies to Navigate the Current Market

By GSM on 7/21/20 10:25 AM

One thing is for certain, the auto industry has changed as a result of COVID-19.  However, despite the damage it caused, it forced an already resilient industry to further innovate for auto shoppers.

Continue Reading
4 min read

Changes You Need to Make to Your Messaging and Marketing During the Pandemic

By GSM on 5/4/20 10:20 AM

From shelter-in-place orders to widespread layoffs, the COVID-19 pandemic has been detrimental for many businesses. As a result, companies everywhere have paused their marketing and promotions.

Continue Reading
4 min read

[WEBINAR] Auto Marketing in a Dynamic Economy

By GSM on 4/30/20 12:17 PM

As the coronavirus loosens its grip on the economy, there’s no doubt that consumers will start flooding the market to get what they need or missed while sheltering in place.

Continue Reading
3 min read

Part 2: COVID-19 Marketing Tactics for Automotive

By GSM on 4/15/20 8:52 AM

GSM has been staying current with how the marketing landscape has changed due to COVID-19. From our research, we've uncovered the best channels and strategies to use until the pandemic blows over. These strategies will help you engage and connect with consumers until business returns to normal.

Continue Reading
3 min read

Part 1: Key Automotive Insights for COVID-19

By GSM on 4/13/20 1:45 PM

As consumer interests shift due to the effects of COVID-19, marketing strategies need to change too. In order to capture demand, your dealership needs to appear, engage, and convert consumers where they are spending their time—and that’s online.

Continue Reading
2 min read

5 Resources to Spread your Budget Farther During COVID-19

By GSM on 4/8/20 10:30 AM

The COVID-19 outbreak has taken its toll on the economy, prompting tech giants to get creative with how they can financially help businesses across all industries at scale.

Continue Reading
2 min read

3 Key Elements to Crisis Marketing

By GSM on 4/3/20 1:25 PM

When a crisis hits, your business needs to be ready to respond to consumers’ changing needs and buying behaviors.

Continue Reading
3 min read

Uncommon and Successful ways to Generate Social Media Leads

By GSM on 3/26/20 3:36 PM

Social media is a critical platform for digital marketing in today’s day and age. Not only does social media give you an active audience of followers to interact with, but it’s a great way to drive people to your website. While frequent posting is a basic way of generating leads via social media, there are also uncommon ways that drive leads too. 

Topics: Social
Continue Reading
3 min read

Understanding Inbound Vs. Outbound Marketing

By GSM on 3/25/20 11:34 AM

Inbound and outbound marketing are two of the most basic tactics for marketing your business. While outbound marketing is the more traditional tactic, these two distinct strategies work together to turn prospects into loyal customers. Here’s what you need to know about inbound vs. outbound marketing:

Continue Reading