Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
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Marketing Guides

Browse through our selection of marketing guides.
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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Videos

Watch some of our marketing tip videos to gain some valuable insight.
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Blog

4 min read

Changes You Need to Make to Your Messaging and Marketing During the Pandemic

By GSM on 5/4/20 10:20 AM

From shelter-in-place orders to widespread layoffs, the COVID-19 pandemic has been detrimental for many businesses. As a result, companies everywhere have paused their marketing and promotions.

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4 min read

[WEBINAR] Auto Marketing in a Dynamic Economy

By GSM on 4/30/20 12:17 PM

As the coronavirus loosens its grip on the economy, there’s no doubt that consumers will start flooding the market to get what they need or missed while sheltering in place.

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3 min read

Part 2: COVID-19 Marketing Tactics for Automotive

By GSM on 4/15/20 8:52 AM

GSM has been staying current with how the marketing landscape has changed due to COVID-19. From our research, we've uncovered the best channels and strategies to use until the pandemic blows over. These strategies will help you engage and connect with consumers until business returns to normal.

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3 min read

Part 1: Key Automotive Insights for COVID-19

By GSM on 4/13/20 1:45 PM

As consumer interests shift due to the effects of COVID-19, marketing strategies need to change too. In order to capture demand, your dealership needs to appear, engage, and convert consumers where they are spending their time—and that’s online.

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2 min read

5 Resources to Spread your Budget Farther During COVID-19

By GSM on 4/8/20 10:30 AM

The COVID-19 outbreak has taken its toll on the economy, prompting tech giants to get creative with how they can financially help businesses across all industries at scale.

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2 min read

3 Key Elements to Crisis Marketing

By GSM on 4/3/20 1:25 PM

When a crisis hits, your business needs to be ready to respond to consumers’ changing needs and buying behaviors.

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3 min read

Uncommon and Successful ways to Generate Social Media Leads

By GSM on 3/26/20 3:36 PM

Social media is a critical platform for digital marketing in today’s day and age. Not only does social media give you an active audience of followers to interact with, but it’s a great way to drive people to your website. While frequent posting is a basic way of generating leads via social media, there are also uncommon ways that drive leads too. 

Topics: Social
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3 min read

Understanding Inbound Vs. Outbound Marketing

By GSM on 3/25/20 11:34 AM

Inbound and outbound marketing are two of the most basic tactics for marketing your business. While outbound marketing is the more traditional tactic, these two distinct strategies work together to turn prospects into loyal customers. Here’s what you need to know about inbound vs. outbound marketing:

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3 min read

What is Paid Search Remarketing (RLSA)?

By GSM on 3/19/20 1:28 PM

The Paid Search landscape is continuing to evolve by diversifying keyword strategies to incorporate audiences. This has allowed businesses to reach more online consumers with ads that are contextually relevant to their search query, intent, location, and more.  

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3 min read

How to Select the Right Ad Extensions for Your Business

By GSM on 3/16/20 2:11 PM

Digital marketing is tricky enough without factoring in the finer details such as paid search ad extensions. However, ad extensions are not only simple to use, but they’re also free to add. Below we’ve outlined a guide to selecting the right ad extensions for your business:

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