--- title: Blog --- [![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://blog.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. [![Read them here](https://no-cache.hubspot.com/cta/default/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d) #### Marketing Guides Browse through our selection of marketing guides. [![See our Guides](https://no-cache.hubspot.com/cta/default/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63) #### Blog GSM's blog shares the latest industry insights and marketing trends. [![Read Our Blog](https://no-cache.hubspot.com/cta/default/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9) #### Videos Watch some of our marketing tip videos to gain some valuable insight. [![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers ## Blog ###### 3 min read ## [Why Fixed-Ops Marketing Matters More Than Ever](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/5/26 6:18 AM [![](https://blog.gsmarketing.com/hubfs/Untitled%20design%20(87).png) ](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) For decades, automotive marketing has focused primarily on vehicle sales. Dealership advertising budgets, creative messaging, and technology investments have historically been centered on generating leads and moving inventory. But the economics of the dealership business have shifted—and the smartest operators are adjusting their marketing strategy accordingly. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) ###### 3 min read ## [Automotive Recalls in 2025: A Defining Conquest Strategy](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 9/7/25 9:33 AM [![](https://blog.gsmarketing.com/hubfs/every-ford-recall-2025.jpg) ](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) The automotive industry has entered 2025 with one of the most significant recall environments in recent memory. In Q2 alone, more than **7.3 million vehicles were recalled across 49 OEM campaigns**—with Ford, GM, Stellantis, Nissan, Honda, and Toyota leading the way ([BizzyCar, July 2025](https://blog.bizzycar.com/automotive-recall-alert-over-7.3-million-vehicles-recalled-in-q2-2025)). Topics: [Mobile](https://blog.gsmarketing.com/blog/topic/mobile) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Email](https://blog.gsmarketing.com/blog/topic/email) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Recalls](https://blog.gsmarketing.com/blog/topic/recalls) [Continue Reading](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) ###### 2 min read ## [GSM Hires Toyota DSPM as The Newest Sales & Performance Manager](https://blog.gsmarketing.com/blog/welcome-megan-deroo) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 6/25/23 7:02 PM [![](https://blog.gsmarketing.com/hubfs/business-people-discussing-company-performance-2021-11-11-03-27-07-utc.jpg) ](https://blog.gsmarketing.com/blog/welcome-megan-deroo) For the last 35 years, GSM has been a house hold name to thousands of dealerships nationwide when it comes to fixed-ops marketing. In 2021, GSM was acquired by Force Marketing and since then has looked to add the brightest and best onboard to their client success and performance teams.  Their latest edition is a game-changer for GSM clients, with mountains of experience and a completely unique perspective.  Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [GSM Culture](https://blog.gsmarketing.com/blog/topic/gsm-culture) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/welcome-megan-deroo) ###### 2 min read ## [4 Reasons Dealerships Should Be Leveraging Fixed Ops to Diversify Their Revenue Stream](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/13/23 1:16 PM [![](https://blog.gsmarketing.com/hubfs/BlogImage-700x390.png) ](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) In the highly competitive automotive industry, diversifying revenue streams is crucial for dealership success. While new vehicle sales are often the main focus, fixed operations (Fixed Ops) can be a key revenue source that dealerships can leverage to create a stable and consistent income stream. Topics: [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) ###### 2 min read ## [How Lifecycle Marketing Can Help You Customize Communications and Increase Brand Loyalty](https://blog.gsmarketing.com/blog/lifecycle-marketing-increase-brand-loyalty) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/15/23 4:23 PM [![](https://blog.gsmarketing.com/hubfs/GSM-blog.png) ](https://blog.gsmarketing.com/blog/lifecycle-marketing-increase-brand-loyalty) Topics: [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/lifecycle-marketing-increase-brand-loyalty) ###### 3 min read ## [Embracing the New Era of Flexible Remote Work](https://blog.gsmarketing.com/blog/embracing-the-new-era-of-flexible-remote-work) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 6/9/21 3:43 PM [![](https://blog.gsmarketing.com/hubfs/WFHBlogImage.png) ](https://blog.gsmarketing.com/blog/embracing-the-new-era-of-flexible-remote-work) Topics: [GSM Culture](https://blog.gsmarketing.com/blog/topic/gsm-culture) [Continue Reading](https://blog.gsmarketing.com/blog/embracing-the-new-era-of-flexible-remote-work) ###### 4 min read ## [Is Direct Mail Still Relevant in Today's World?](https://blog.gsmarketing.com/blog/direct-mail-remains-relevant-in-the-digital-age-0) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/22/21 3:40 PM [![](https://blog.gsmarketing.com/hubfs/Stock%20images/Mail%20calendar%20banner.jpg) ](https://blog.gsmarketing.com/blog/direct-mail-remains-relevant-in-the-digital-age-0) Is direct mail a thing of the past? Or rather an ancient way of connecting with consumers who pay no attention unless it's in digital form?  The truth is, direct mail is still incredibly effective in today's world. While digital marketing strategies are still a successful way of connecting with consumers, don't discount the great benefits of direct marketing. Here are a few ways direct mail is still effective in today's world. Millennials Love It Direct mail marketing proves to be a winner amongst millennials. Without a doubt, millennials are definitely the digital generation, however, they still maintain the same built-in emotional response to receiving physical mail. According to the US Data Corporation, millennials are more likely than any other generation to read their mail, in great part due to the fact that they actually enjoy receiving mail; in fact, a study found that 25% of millennials consider reading direct mail a leisure activity.1 If you use a strategically targeted direct mail campaign, you’ll be sure to generate qualified leads and drive online traffic to your company’s website. Topics: [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Direct Mail](https://blog.gsmarketing.com/blog/topic/direct-mail) [Continue Reading](https://blog.gsmarketing.com/blog/direct-mail-remains-relevant-in-the-digital-age-0) ###### 1 min read ## [A Letter of Gratitude to Team GSM](https://blog.gsmarketing.com/blog/a-letter-of-gratitude-to-team-gsm) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/5/21 9:31 AM [![](https://blog.gsmarketing.com/hubfs/GSM_AppreciationDay2.jpg) ](https://blog.gsmarketing.com/blog/a-letter-of-gratitude-to-team-gsm) This time last year, we were celebrating our associates by throwing axes, racing go-karts, and having a great time. The broad implications of the Coronavirus were on our minds as we waited for guidance from local officials and the CDC on what might happen next. Topics: [GSM Culture](https://blog.gsmarketing.com/blog/topic/gsm-culture) [Continue Reading](https://blog.gsmarketing.com/blog/a-letter-of-gratitude-to-team-gsm) ###### 7 min read ## [How to optimize your paid search strategy](https://blog.gsmarketing.com/blog/how-to-optimize-your-paid-search-strategy) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 10/7/20 11:04 AM [![](https://blog.gsmarketing.com/hubfs/Blog_PSoptimize.jpg) ](https://blog.gsmarketing.com/blog/how-to-optimize-your-paid-search-strategy) Any online advertiser can create a Paid Search campaign, but Paid Search success is only as strong as the strategy behind it. Below, GSM covers some of the top ways to strengthen your Paid Search campaigns across budgeting, audience targeting, and campaign structure. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Paid Search](https://blog.gsmarketing.com/blog/topic/paid-search) [Continue Reading](https://blog.gsmarketing.com/blog/how-to-optimize-your-paid-search-strategy) ###### 3 min read ## [The value of targeting Hispanic auto consumers](https://blog.gsmarketing.com/blog/the-value-of-targeting-hispanic-auto-consumers) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 10/2/20 10:38 AM [![](https://blog.gsmarketing.com/hubfs/Blog-HispTargeting-02.jpg) ](https://blog.gsmarketing.com/blog/the-value-of-targeting-hispanic-auto-consumers) Hispanic audiences are a critical demographic to target quite simply because this audience is the fastest-growing segment of the American population. Targeting this population of auto shoppers represents a massive source of untapped revenue for many dealerships. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Paid Search](https://blog.gsmarketing.com/blog/topic/paid-search) [Continue Reading](https://blog.gsmarketing.com/blog/the-value-of-targeting-hispanic-auto-consumers) [All posts](https://blog.gsmarketing.com/blog/all) [Next ** ](https://blog.gsmarketing.com/blog/page/2) ### Posts by Tag - [Best Practices (51)](https://blog.gsmarketing.com/blog/tag/best-practices) - [Conquest (18)](https://blog.gsmarketing.com/blog/tag/conquest) - [Data (5)](https://blog.gsmarketing.com/blog/tag/data) - [Data Security (2)](https://blog.gsmarketing.com/blog/tag/data-security) - [Digital (39)](https://blog.gsmarketing.com/blog/tag/digital) - [Direct Mail (7)](https://blog.gsmarketing.com/blog/tag/direct-mail) - [Direct Marketing (9)](https://blog.gsmarketing.com/blog/tag/direct-marketing) - [Display Advertising (1)](https://blog.gsmarketing.com/blog/tag/display-advertising) - [Email (5)](https://blog.gsmarketing.com/blog/tag/email) - [Fixed-Ops Marketing (6)](https://blog.gsmarketing.com/blog/tag/fixed-ops-marketing) - [Front-End Marketing (6)](https://blog.gsmarketing.com/blog/tag/front-end-marketing) - [GSM Culture (16)](https://blog.gsmarketing.com/blog/tag/gsm-culture) - [Lifecycle Marketing (11)](https://blog.gsmarketing.com/blog/tag/lifecycle-marketing) - [Mobile (4)](https://blog.gsmarketing.com/blog/tag/mobile) - [Omnichannel (6)](https://blog.gsmarketing.com/blog/tag/omnichannel) - [Paid Search (11)](https://blog.gsmarketing.com/blog/tag/paid-search) - [Recalls (1)](https://blog.gsmarketing.com/blog/tag/recalls) - [Retargeting (5)](https://blog.gsmarketing.com/blog/tag/retargeting) - [Retention (17)](https://blog.gsmarketing.com/blog/tag/retention) - [SEO (2)](https://blog.gsmarketing.com/blog/tag/seo) - [Social (8)](https://blog.gsmarketing.com/blog/tag/social) ### Featured ### Sign up for updates ![](https://blog.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. 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