---
title: Steven Toyota Adopts Lifecycle Marketing
description: Dealers in today’s marketplace must carefully choose strategies and solutions that will best serve their business. Virginia based dealership, Steven Toyota recently did just that and took new steps to be more responsive and improve communications with their customers by adopting Lifecycle Marketing.
---

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# [Steven Toyota Adopts Lifecycle Marketing](https://blog.gsmarketing.com/blog/steven-toyota-partners-with-gsm-to-gain-success-driven-strategies-for-dealership)

 Written by [GSM](https://blog.gsmarketing.com/blog/author/gsm) | 4/12/18 6:30 PM

Dealers in today’s marketplace must carefully choose strategies and solutions that will best serve their business. Virginia based dealership, [Steven Toyota](https://www.steventoyota.com/) recently did just that and took new steps to be more responsive and improve communications with their customers. They adopted a dynamic, direct marketing strategy provided through **GSM** called [Lifecycle Marketing](https://www.gsmarketing.com/lifecycle-marketing) powered by **atom**.

 

Matt Sodikoff, Fixed Ops Director, wanted to re-energize his marketing mix. Other platforms just did not accommodate the need for a more personalized customer communication process. He came to GSM looking to work with a highly-knowledgeable team that could provide solutions and tools to meet the objectives of his dealership better while also aligning with the goals of **Central Atlantic Toyota**.

 Matt recently observed the difference working with GSM, 

Leading-edge tools like **Lifecycle Marketing** powered by **atom** will allow him to stay consistently connected to his customers.

 

**GSM **Account Executive Caroline Brown collaborated with Sodikoff to help him carve out the value of new strategic marketing strategies for **Steven Toyota**. The solution they chose was **Lifecycle Marketing **powered by [**atom**](https://www.gsmarketing.com/lifecycle-marketing)—a leading edge, an omnichannel platform which develops one-on-one customer relationships, and delivers timely, personalized communication to in-market shoppers throughout their customer journey.

 

GSM is proud to serve clients like **Steven Toyota** by offering them the best in [digital](https://www.gsmarketing.com/digital-solutions) and [direct solutions](https://www.gsmarketing.com/direct-solutions) that work to strengthen their success within the automotive industry. If your dealership could also benefit from [data-driven strategies](https://www.gsmarketing.com/data-solutions) that will transform your business, [look at GSM](https://www.gsmarketing.com/).

 

 

 

 

**About GSM  
**GSM is a full-service marketing company specializing in omnichannel solutions for our automotive partners. We have a passion for our client’s success. From customer acquisition and retention programs to lead-generating marketing campaigns, we do whatever it takes to offer the best solutions, the most impactful results, and legendary customer service. GSM is part of The Friedkin Group, a consortium of automotive, hospitality, entertainment, golf and adventure companies led by Chairman and CEO Dan Friedkin

 

[View full post](https://blog.gsmarketing.com/blog/steven-toyota-partners-with-gsm-to-gain-success-driven-strategies-for-dealership)

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