---
title: "[Webinar]: The Biggest Area of Growth for Automotive"
description: GSM and Google partnered to discuss automotive Paid Search advertising. Learn how your dealership can use Paid Search to boost fixed-ops revenue.
---

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# [[Webinar]: The Biggest Area of Growth for Automotive](https://blog.gsmarketing.com/blog/webinar-the-biggest-area-of-growth-for-automotive)

 Written by [GSM](https://blog.gsmarketing.com/blog/author/gsm) | 10/25/19 3:05 PM

What's 'wrong' with the Paid Search example below? Hint: compare the search query "chevrolet silverado tires" with the search results.

If you're having trouble figuring out why it's a 'negative' thing that a Chevy dealership is ranking first for a Chevy tires search query, then this webinar is for you! 

Join GSM and Google as we discuss the state of automotive [Paid Search](https://www.gsmarketing.com/paid-search) advertising. This [on-demand webinar](https://info.gsmarketing.com/paid-search-webinar) covers everything you need to know about paid search for the auto industry including topics such as: 

**The 2019 automotive landscape**

- The number of cars on the road is at an all-time high
- New car sales are declining or flat while floor plan prices are steady or rising
-  The average age of a car on the road is rising

> *How can marketing improve revenue and profit?
> 
> **How do these factors affect dealers in terms of strategy, budget allocation, and potential return on investment?*

**  
The largest area of growth: Fixed Ops revenue**

- Automotive-specific Paid Search statistics and what they mean for dealerships and the auto industry
- Fixed Ops profit margins are much higher than front-end
- A larger portion of consumer repairs is going to independent shops instead of dealerships

>  *What metrics should my dealership focus on growing? Why?
> 
> **How can dealers grow and take back this market share?*

**Plan of action**

- Understanding 'Prominence' and 'Prominence Metrics'
- Stop ‘searching’ yourself and use Google Ad Preview instead
- Utilize Google Ads Smart Bidding

> *What are Prominence metrics and why do they matter?
> 
> **What is Google Ads Smart Bidding?
> 
> **Why is searching for my dealership on Google a negative thing?*

 

Our webinar answers all of these questions and more. **It's time to take back Fixed-Ops market share and revenue with a strategy that works!**

[Watch webinar now](https://info.gsmarketing.com/paid-search-webinar)

 

 

[View full post](https://blog.gsmarketing.com/blog/webinar-the-biggest-area-of-growth-for-automotive)

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