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3 min read

The Importance of Volunteerism in the Workplace

2/3/20 10:19 AM

GSM’s culture revolves around family and giving back to the community. In fact, Family is one of our core values and we apply this mindset to our daily interactions with each other and with others outside of the organization.

To support the spirit of giving and community, GSM has its own team dedicated to associate engagement and charitable outreach. It’s called the Pulse team, and it has earned recognition for being a leader and influencer in community involvement, even starting a few efforts that have been adopted by our governing organization, The Friedkin Group.

Giving back is part of who are and what we do, and we want to show a different side of GSM that not many know about. We interviewed a few GSM associates to reveal more about what it’s like to work for an organization with heavy involvement in volunteerism and charity-related efforts.

Here’s what our associates have to say about volunteerism in the workplace: 

Why is volunteerism important in the workplace?

Tara: Workplace volunteerism is important because I get to do what I love in the area of work and servitude – and I don’t have to sacrifice one for the other.

Jessie: This is important because I want to know that I am working for a company that uses its influence for good. We have a business that can rally support and get things done. When GSM volunteers for a cause, we make huge strides in that particular area. Not only that, but it gives us a feeling of being a part of something bigger and it serves as a reminder that our lives aren’t meant to be consumed by work. 

Why we give back:

Tara: I have always been taught to give back – as a kid, I would give up my spring breaks to go on mission trips to help and serve communities in need. I always walk away feeling good.

Jessie: I volunteer because I’ve been blessed with the physical ability to give back as well as financial stability, so I’m able to contribute. I give back because I would want someone to do it for me if the roles were reversed. My heart is with the Houston Food Bank and the children’s hospitals because no child deserves to go hungry or suffer from illness. 

What does GSM do to create an environment of volunteerism or giving back?

Tara: GSM offers opportunities for volunteerism throughout the year with different organizations within Houston and the surrounding areas. There is also an event for signing up for these opportunities on our campus. There is no shortage of ways to give back. Oh, and I love the T-Shirts we receive as well!

Jessie: GSM is very good about spreading the word. Being in the marketing business, we use our skills and strengths to ask for volunteers or contributions. We’re also consistent with our volunteerism opportunities. 

What lessons have you learned from volunteering?

Tara: A lot of times we are so caught up in our day to day or get stuck in our own world – volunteering has taught me that there is a greater need/cause out there, and that I have an opportunity to contribute to make a difference for others. For that I am thankful.


  • I’ve learned that there are children without a bed to sleep on, so I decided to help the organization called A Better Night’s Sleep. This company partners with larger organizations to distribute mattresses, bed frames, sheets, pillows, and blankets to families with children.
  • I learned that we have the largest food bank in America right here in Houston. It contributes to a program called Backpack Buddies, which provides two full meals and snacks to kids that do not have enough food in their home. 
  • I have learned a lot about the mental health struggles our city’s homeless community. I now understand the work that goes into providing a safe place for them to clean their clothes, shower, and eat. 
  • Last, I learned that every effort takes a village. Whether it’s an hour or a weekend, a dollar or $1,000, every little bit counts.

GSM works closely with Child Advocates, The Houston Food Bank, The Ronald McDonald House of Houston, Dress for Success, Gilda's Club, Dare to Care Food Bank, and the Kentucky Humane Society to name a few. As GSM continues growing, we look forward to bettering the community in which we live and work.


Written by GSM

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