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2 min read

What is DMS or CRM Retargeting?

By GSM on 2/12/20 3:53 PM

What is a CRM or DMS?
A CRM, or Customer Relationship Management, is software that collects and manages data associated with your customers. For auto dealers, this refers to a DMS or Dealership Management System. Your DMS is more than just digital storage for your customers’ contact information. It contains a wealth of data that can be used to create hyper-relevant, personalized, and targeted content.

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