Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
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Browse through our selection of marketing guides.
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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Videos

Watch some of our marketing tip videos to gain some valuable insight.
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Blog

3 min read

The Benefits of DMS Retargeting

By GSM on 7/27/20 10:50 AM

DMS retargeting, also known CRM or database retargeting, offers many benefits to dealerships by retargeting the customers in your DMS and tracking their online activity. It relies on the data and previous customer interactions already stored in your DMS1 to deliver display ads tailored to customers’ unique interests and purchase behavior.

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5 min read

Automotive Marketing Strategies to Navigate the Current Market

By GSM on 7/21/20 10:25 AM

One thing is for certain, the auto industry has changed as a result of COVID-19.  However, despite the damage it caused, it forced an already resilient industry to further innovate for auto shoppers.

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4 min read

[WEBINAR] Auto Marketing in a Dynamic Economy

By GSM on 4/30/20 12:17 PM

As the coronavirus loosens its grip on the economy, there’s no doubt that consumers will start flooding the market to get what they need or missed while sheltering in place.

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3 min read

What is Paid Search Remarketing (RLSA)?

By GSM on 3/19/20 1:28 PM

The Paid Search landscape is continuing to evolve by diversifying keyword strategies to incorporate audiences. This has allowed businesses to reach more online consumers with ads that are contextually relevant to their search query, intent, location, and more.  

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3 min read

How to Select the Right Ad Extensions for Your Business

By GSM on 3/16/20 2:11 PM

Digital marketing is tricky enough without factoring in the finer details such as paid search ad extensions. However, ad extensions are not only simple to use, but they’re also free to add. Below we’ve outlined a guide to selecting the right ad extensions for your business:

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2 min read

Why You Should Use Triggered Marketing Communications

By GSM on 3/5/20 2:48 PM

Triggered communications, often in the form of email or a text message, are a great tactic for developing deeper relationships with your customers in all stages of the customer life cycle. You can welcome new customers or subscribers with a discount or incentive, celebrate a customer's birthday with a special offer, remind customers of upcoming or missed appointments, and much more. 

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2 min read

How Lookalike Audiences Help Targeting

By GSM on 3/2/20 11:40 AM

Prospecting and high-quality lead generation aren’t easy tasks. Throughout the process, it's common to encounter problems, including:

Topics: Conquest Digital
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4 min read

4 Ways to Tailor Your Marketing Efforts to Millennials

By GSM on 2/24/20 9:40 AM

The hype around marketing to Millennials is so abundant that it's on the verge of tiresome. But marketers who don't take this tactic seriously will hurt their brands for years to come.

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6 min read

What is the difference between Ad position and Ad Rank?

By GSM on 2/20/20 4:32 PM

How often do you use a search engine? If you’re like most people, then chances are it will be at least once a day. In fact, popular search engine Google receives an incredible average of 40,000 searches every single second – that’s 1.2 trillion searches every year1!

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2 min read

How Does Ad Rank Affect Your Cost-Per-Click (CPC)?

By GSM on 2/18/20 4:31 PM

Digital advertising isn’t quite as simple as it used to be. In order to establish an effective digital marketing campaign, you’ve got to know a little bit about the various factors that affect how your ad will fare amongst your competitors. Factors such as ad rank and cost-per-click are closely intertwined. To remain competitive online, you’ll need a deeper understanding of how they interact.

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