Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Videos

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Blog

2 min read

Why You Should Use Triggered Marketing Communications

By GSM on 3/5/20 2:48 PM

Triggered communications, often in the form of email or a text message, are a great tactic for developing deeper relationships with your customers in all stages of the customer life cycle. You can welcome new customers or subscribers with a discount or incentive, celebrate a customer's birthday with a special offer, remind customers of upcoming or missed appointments, and much more. 

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4 min read

Think Outside the Inbox (Part 3 of 3)

By GSM on 4/9/19 9:10 AM

Welcome back to GSM’s three-part series on email deliverability. In Part 1, we covered 'Who' should receive your email campaigns while Part 2 discussed 'How' an email makes it to the right inbox - from send to receive. Now, it’s time to take a closer look at 'What' should be included in your email to help it get opened and land in subscribers' inboxes.

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4 min read

Think Outside The Inbox (Part 2 of 3)

By GSM on 4/4/19 9:48 AM

In part one of our email deliverability series, we covered the basics of 'Who' should receive your email campaigns. For part two, GSM will take a deeper-dive into 'How' an email travels from send to receive -and everything in between.

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3 min read

Think Outside the Inbox (Part 1 of 3)

By GSM on 3/27/19 9:44 AM

Ever wonder about the technical ins and outs of sending an email? Hint: it’s a lot more than just clicking 'Send'. At GSM, we manage email campaigns for every Tier in the automotive industry. So, we asked our digital gurus to help demystify the 'Who', 'How', and 'What' behind email. We put together this handy series on email deliverability to help you understand what goes on behind the scenes.

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