2 min read
How Lifecycle Marketing Can Help You Customize Communications and Increase Brand Loyalty
By GSM on 3/15/23 4:23 PM
4 min read
Part 2: Reasons you missed a DMS customer to your competition
By GSM on 9/25/20 12:19 PM
If you missed part one of the series, click here. Part one covers common reasons for customer defection.
3 min read
Part 1: Reasons you missed a DMS customer to your competition
By GSM on 9/25/20 12:05 PM
Your dealership’s CRM or DMS is full of thousands of hard-earned leads, but over time, it’s hard to keep them all engaged. You can do more with the customers in your DMS, rather than calling every 30 days or every few months. Luckily, there are many techniques you can apply to make sure your customers keep returning to your dealership and not a local competitor.
4 min read
Keeping Customers Coming Back Post-Purchase
By GSM on 11/12/19 10:45 AM
In the aftermath of a big purchase, customers want to feel confident about the value they’re getting. This means they still need service, support, information and more from the dealership.
6 min read
3 Ways to Turn Casual Customers Into Brand Ambassadors
By GSM on 8/14/19 9:09 AM
For marketers, one challenge remains paramount: getting your message to stand out from the noise that consumers encounter daily. As brands continue to flood the market with their own unique messaging, marketing regulations are working to keep the public from growing weary.
2 min read
Lifecycle Offer Strategies for Fixed Ops
By GSM on 4/1/19 9:08 AM
With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the automotive lifecycle.
5 min read
Targeted media for auto dealers
By GSM on 3/20/19 1:01 PM
Driving conversions (service visit, car sale) in your local market requires a complete understanding of how consumers shop for cars and how they are influenced by automotive advertising. Recent research from Nielsen shows that car shoppers start their path to purchase with two to three brands on average1. But, when car shoppers are ready to buy, they typically consider five brands - nearly twice as many cars as they did at the beginning of their journey2. This fact is HUGE for dealerships. Why? It’s simple – this means dealers have the unique opportunity to influence buying decisions very late in the game and that consumers are open to considering other brands3.
3 min read
Automotive News Recognizes Some of GSM's Rock Star Clients
By GSM on 10/31/18 3:26 PM
Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers and its employees. It’s important to understand that a dealership’s employees are part of its brand – without them, the business fails.
2 min read
Royal Moore Toyota Embraces Lifecycle Marketing
By GSM on 7/25/18 10:23 AM
For many dealerships like Hillsboro, Oregon’s Royal Moore Toyota, embracing innovations in marketing is extremely important. Dealerships are seeing that today’s auto shopping experience ‘overlaps’—from the technology consumers use to shop—to the personalized engagement they now prefer. Consumers demand a faster and more helpful customer experience—from start to finish.
4 min read
GSM Launches New Toyota Life Cycle Marketing Solution, OCP+
By GSM on 7/19/18 3:45 PM
Big news from GSM
The automotive industry is a niche market, making it extremely competitive for marketing providers like GSM. This means these companies must quickly and continually adapt to any change in order to provide clients with innovative and effective solutions. To continue helping our Toyota clients look like rock stars, GSM has launched a new Life Cycle Marketing solution called OCP+ at the most competitive price.
To learn more about OCP+, please follow the link below: