Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
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Marketing Guides

Browse through our selection of marketing guides.
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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Videos

Watch some of our marketing tip videos to gain some valuable insight.
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Blog

2 min read

How Lifecycle Marketing Can Help You Customize Communications and Increase Brand Loyalty

By GSM on 3/15/23 4:23 PM

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4 min read

Part 2: Reasons you missed a DMS customer to your competition

By GSM on 9/25/20 12:19 PM

If you missed part one of the series, click here. Part one covers common reasons for customer defection.

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3 min read

Part 1: Reasons you missed a DMS customer to your competition

By GSM on 9/25/20 12:05 PM

Your dealership’s CRM or DMS is full of thousands of hard-earned leads, but over time, it’s hard to keep them all engaged. You can do more with the customers in your DMS, rather than calling every 30 days or every few months. Luckily, there are many techniques you can apply to make sure your customers keep returning to your dealership and not a local competitor.

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4 min read

Keeping Customers Coming Back Post-Purchase

By GSM on 11/12/19 10:45 AM

In the aftermath of a big purchase, customers want to feel confident about the value they’re getting. This means they still need service, support, information and more from the dealership.

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6 min read

3 Ways to Turn Casual Customers Into Brand Ambassadors

By GSM on 8/14/19 9:09 AM

For marketers, one challenge remains paramount: getting your message to stand out from the noise that consumers encounter daily. As brands continue to flood the market with their own unique messaging, marketing regulations are working to keep the public from growing weary.

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2 min read

Lifecycle Offer Strategies for Fixed Ops

By GSM on 4/1/19 9:08 AM

With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the automotive lifecycle.

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5 min read

Targeted media for auto dealers

By GSM on 3/20/19 1:01 PM

Driving conversions (service visit, car sale) in your local market requires a complete understanding of how consumers shop for cars and how they are influenced by automotive advertising. Recent research from Nielsen shows that car shoppers start their path to purchase with two to three brands on average1. But, when car shoppers are ready to buy, they typically consider five brands - nearly twice as many cars as they did at the beginning of their journey2. This fact is HUGE for dealerships. Why? It’s simple – this means dealers have the unique opportunity to influence buying decisions very late in the game and that consumers are open to considering other brands3.

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3 min read

Automotive News Recognizes Some of GSM's Rock Star Clients

By GSM on 10/31/18 3:26 PM

Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers and its employees. It’s important to understand that a dealership’s employees are part of its brand – without them, the business fails.

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2 min read

Royal Moore Toyota Embraces Lifecycle Marketing

By GSM on 7/25/18 10:23 AM

For many dealerships like Hillsboro, Oregon’s Royal Moore Toyota, embracing innovations in marketing is extremely important. Dealerships are seeing that today’s auto shopping experience ‘overlaps’—from the technology consumers use to shop—to the personalized engagement they now prefer. Consumers demand a faster and more helpful customer experience—from start to finish.

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4 min read

GSM Launches New Toyota Life Cycle Marketing Solution, OCP+

By GSM on 7/19/18 3:45 PM

Big news from GSM
The automotive industry is a niche market, making it extremely competitive for marketing providers like GSM. This means these companies must quickly and continually adapt to any change in order to provide clients with innovative and effective solutions. To continue helping our Toyota clients look like rock stars, GSM has launched a new Life Cycle Marketing solution called OCP+ at the most competitive price. 

 

To learn more about OCP+, please follow the link below:

Learn More about OCP+

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