If you missed part one of the series, click here. Part one covers common reasons for customer defection.

Your dealership’s CRM or DMS is full of thousands of hard-earned leads, but over time, it’s hard to keep them all engaged. You can do more with the customers in your DMS, rather than calling every 30 days or every few months. Luckily, there are many techniques you can apply to make sure your customers keep returning to your dealership and not a local competitor.

In the aftermath of a big purchase, customers want to feel confident about the value they’re getting. This means they still need service, support, information and more from the dealership.

For marketers, one challenge remains paramount: getting your message to stand out from the noise that consumers encounter daily. As brands continue to flood the market with their own unique messaging, marketing regulations are working to keep the public from growing weary.

With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the automotive lifecycle.

Driving conversions (service visit, car sale) in your local market requires a complete understanding of how consumers shop for cars and how they are influenced by automotive advertising. Recent research from Nielsen shows that car shoppers start their path to purchase with two to three brands on average¹. But, when car shoppers are ready to buy, they typically consider five brands - nearly twice as many cars as they did at the beginning of their journey². This fact is HUGE for dealerships. Why? It’s simple – this means dealers have the unique opportunity to influence buying decisions very late in the game and that consumers are open to considering other brands³.

Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers and its employees. It’s important to understand that a dealership’s employees are part of its brand – without them, the business fails.

For many dealerships like Hillsboro, Oregon’s Royal Moore Toyota, embracing innovations in marketing is extremely important. Dealerships are seeing that today’s auto shopping experience ‘overlaps’—from the technology consumers use to shop—to the personalized engagement they now prefer. Consumers demand a faster and more helpful customer experience—from start to finish.

Big news from GSM
The automotive industry is a niche market, making it extremely competitive for marketing providers like GSM. This means these companies must quickly and continually adapt to any change in order to provide clients with innovative and effective solutions. To continue helping our Toyota clients look like rock stars, GSM has launched a new Life Cycle Marketing solution called OCP+ at the most competitive price. 

To learn more about OCP+, please follow the link below:

Learn More about OCP+