For the last 35 years, GSM has been a house hold name to thousands of dealerships nationwide when it comes to fixed-ops marketing. In 2021, GSM was acquired by Force Marketing and since then has looked to add the brightest and best onboard to their client success and performance teams. 

Their latest edition is a game-changer for GSM clients, with mountains of experience and a completely unique perspective. 

In the highly competitive automotive industry, diversifying revenue streams is crucial for dealership success. While new vehicle sales are often the main focus, fixed operations (Fixed Ops) can be a key revenue source that dealerships can leverage to create a stable and consistent income stream.

If you missed part one of the series, click here. Part one covers common reasons for customer defection.

Your dealership’s CRM or DMS is full of thousands of hard-earned leads, but over time, it’s hard to keep them all engaged. You can do more with the customers in your DMS, rather than calling every 30 days or every few months. Luckily, there are many techniques you can apply to make sure your customers keep returning to your dealership and not a local competitor.

In the aftermath of a big purchase, customers want to feel confident about the value they’re getting. This means they still need service, support, information and more from the dealership.

For marketers, one challenge remains paramount: getting your message to stand out from the noise that consumers encounter daily. As brands continue to flood the market with their own unique messaging, marketing regulations are working to keep the public from growing weary.

With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the automotive lifecycle.

Driving conversions (service visit, car sale) in your local market requires a complete understanding of how consumers shop for cars and how they are influenced by automotive advertising. Recent research from Nielsen shows that car shoppers start their path to purchase with two to three brands on average¹. But, when car shoppers are ready to buy, they typically consider five brands - nearly twice as many cars as they did at the beginning of their journey². This fact is HUGE for dealerships. Why? It’s simple – this means dealers have the unique opportunity to influence buying decisions very late in the game and that consumers are open to considering other brands³.

Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers and its employees. It’s important to understand that a dealership’s employees are part of its brand – without them, the business fails.