Driving conversions (service visit, car sale) in your local market requires a complete understanding of how consumers shop for cars and how they are influenced by automotive advertising. Recent research from Nielsen shows that car shoppers start their path to purchase with two to three brands on average1. But, when car shoppers are ready to buy, they typically consider five brands - nearly twice as many cars as they did at the beginning of their journey2. This fact is HUGE for dealerships. Why? It’s simple – this means dealers have the unique opportunity to influence buying decisions very late in the game and that consumers are open to considering other brands3.
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Manufacturers and dealer groups spend millions of dollars to drive search results for their brands and their regions. However, all too often, dealerships are bidding on the same terms- competing with their OEMs for visibility. For most dealerships, it’s hard to come close to competing with OEM ad dollars.
4 min read
How to energize vehicle sales with direct mail -
We get it; working in sales is not easy. It requires a lot of patience, positivity, repetition, and extensive knowledge of what you're selling. Luckily, you can include direct mail as a member of your sales team. With direct mail's help, you can energize vehicle sales or trade-ins and grow market share. But, before digging into more complex strategies, we need to cover the basics.
4 min read
Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age units you need to get off your lot. Below are suggestions that you can tailor to your dealership, your market, or to highlight the vehicles your customers are looking for now.
2 min read
For many dealerships like Hillsboro, Oregon’s Royal Moore Toyota, embracing innovations in marketing is extremely important. Dealerships are seeing that today’s auto shopping experience ‘overlaps’—from the technology consumers use to shop—to the personalized engagement they now prefer. Consumers demand a faster and more helpful customer experience—from start to finish.
4 min read
Big news from GSM
The automotive industry is a niche market, making it extremely competitive for marketing providers like GSM. This means these companies must quickly and continually adapt to any change in order to provide clients with innovative and effective solutions. To continue helping our Toyota clients look like rock stars, GSM has launched a new Life Cycle Marketing solution called OCP+ at the most competitive price.
To learn more about OCP+, please follow the link below:
7 min read
The industry-wide challenge--
Your service department provides more opportunities for sales and revenue than any other department; however, dealerships across the nation are losing customers left and right. This industry-wide problem is often addressed with customer-centric marketing and conquest marketing, but dealers shouldn't stop there. These strategies alone are not enough to tackle the issue head-on.
3 min read
Are you wasting budget on a poor Paid Search strategy?
Paid Search is an extremely valuable channel, but only when it’s backed by a strategic approach. Dealerships across the nation are feeling pressure to invest in digital, but they are falling prey to providers that push for expensive and ineffective Paid Search strategies. It’s time to stop wasting money on a strategy that doesn't drive results.
10 min read
To remain competitive, dealers need to align their marketing with the way buyers think, research, and purchase. You attract people to your dealership by being helpful, relevant, and personal(ized). These are the cornerstones to relationship marketing and to providing consumer value.
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Dealers in today’s marketplace must carefully choose strategies and solutions that will best serve their business. Virginia based dealership, Steven Toyota recently did just that and took new steps to be more responsive and improve communications with their customers. They adopted a dynamic, direct marketing strategy provided through GSM called Lifecycle Marketing powered by atom.