Is direct mail a thing of the past? Or rather an ancient way of connecting with consumers who pay no attention unless it's in digital form? The truth is, direct mail is still incredibly effective in today's world. While digital marketing strategies are still a successful way of connecting with consumers, don't discount the great benefits of direct marketing. Here are a few ways direct mail is still effective in today's world.
Millennials Love It
Direct mail marketing proves to be a winner amongst millennials. Without a doubt, millennials are definitely the digital generation, however, they still maintain the same built-in emotional response to receiving physical mail. According to the US Data Corporation, millennials are more likely than any other generation to read their mail, in great part due to the fact that they actually enjoy receiving mail; in fact, a study found that 25% of millennials consider reading direct mail a leisure activity.1 If you use a strategically targeted direct mail campaign, you’ll be sure to generate qualified leads and drive online traffic to your company’s website.