--- title: Blog | Data Security description: Data Security | --- [![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://blog.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. 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[![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers ## Blog ###### 6 min read ## [GSM's 2020 Marketing Predictions](https://blog.gsmarketing.com/blog/gsms-2020-marketing-predictions) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 2/13/20 9:45 AM [![](https://blog.gsmarketing.com/hubfs/Blog%20Images/Blog-2020MarketingPredictions_header-01.jpg) ](https://blog.gsmarketing.com/blog/gsms-2020-marketing-predictions) 2020 is here and with that comes the typical, bold claims of what marketing trends and tech “deserve your attention” this year. But, let’s be realistic. There are many new, and exciting developments in the world of marketing that simply can’t be boiled down to one trend or a single buzzword. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Data Security](https://blog.gsmarketing.com/blog/topic/data-security) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Continue Reading](https://blog.gsmarketing.com/blog/gsms-2020-marketing-predictions) ###### 3 min read ## [9 Steps For Better Data Privacy](https://blog.gsmarketing.com/blog/9-steps-for-better-data-privacy) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 1/3/18 1:00 PM [![](https://blog.gsmarketing.com/hubfs/Blog_DataPrivacy-01.jpg) ](https://blog.gsmarketing.com/blog/9-steps-for-better-data-privacy) Customer information (name, address, email, phone number) is privileged information. When this information is inadequately secured, your company or dealership could be risking millions of dollars and your company’s reputation. Take the biggest retail hack in history as a lesson: Target. In 2013, 40 million credit card numbers, and 70 million addresses, phone numbers, and email addresses were [stolen](https://www.bloomberg.com/news/articles/2014-03-13/target-missed-warnings-in-epic-hack-of-credit-card-data) because employees did not follow an established data security procedure. Today, Target is still suffering the results of this breach, with gross expenses totaling [$252 million](https://www.privacyandsecuritymatters.com/2015/02/target-data-breach-price-tag-252-million-and-counting/) and counting.  It’s not just security breaches that we should be concerned about, but also the adherence to customer requests. If a customer requests that your dealership not contact him or her via phone, email, text or direct mail, it is your responsibility to adhere to those requests and share this information with your marketing agencies. Communicating this request to all marketing agencies is particularly important if communications are sent over multiple platforms because your reputation, and financial security, is at stake Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Data](https://blog.gsmarketing.com/blog/topic/data) [Data Security](https://blog.gsmarketing.com/blog/topic/data-security) [Continue Reading](https://blog.gsmarketing.com/blog/9-steps-for-better-data-privacy) [All posts](https://blog.gsmarketing.com/blog/all) ### Posts by Tag - [Best Practices (51)](https://blog.gsmarketing.com/blog/tag/best-practices) - [Conquest (18)](https://blog.gsmarketing.com/blog/tag/conquest) - [Data (5)](https://blog.gsmarketing.com/blog/tag/data) - [Data Security (2)](https://blog.gsmarketing.com/blog/tag/data-security) - [Digital (39)](https://blog.gsmarketing.com/blog/tag/digital) - [Direct Mail (7)](https://blog.gsmarketing.com/blog/tag/direct-mail) - [Direct Marketing (9)](https://blog.gsmarketing.com/blog/tag/direct-marketing) - [Display Advertising (1)](https://blog.gsmarketing.com/blog/tag/display-advertising) - [Email (5)](https://blog.gsmarketing.com/blog/tag/email) - [Fixed-Ops Marketing (6)](https://blog.gsmarketing.com/blog/tag/fixed-ops-marketing) - [Front-End Marketing (6)](https://blog.gsmarketing.com/blog/tag/front-end-marketing) - [GSM Culture (16)](https://blog.gsmarketing.com/blog/tag/gsm-culture) - [Lifecycle Marketing (11)](https://blog.gsmarketing.com/blog/tag/lifecycle-marketing) - [Mobile (4)](https://blog.gsmarketing.com/blog/tag/mobile) - [Omnichannel (6)](https://blog.gsmarketing.com/blog/tag/omnichannel) - [Paid Search (11)](https://blog.gsmarketing.com/blog/tag/paid-search) - [Recalls (1)](https://blog.gsmarketing.com/blog/tag/recalls) - [Retargeting (5)](https://blog.gsmarketing.com/blog/tag/retargeting) - [Retention (17)](https://blog.gsmarketing.com/blog/tag/retention) - [SEO (2)](https://blog.gsmarketing.com/blog/tag/seo) - [Social (8)](https://blog.gsmarketing.com/blog/tag/social) ### Featured ### Sign up for updates ![](https://blog.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. 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