--- title: Blog | Conquest description: Conquest | --- [![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://blog.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. [![Read them here](https://no-cache.hubspot.com/cta/default/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d) #### Marketing Guides Browse through our selection of marketing guides. [![See our Guides](https://no-cache.hubspot.com/cta/default/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63) #### Blog GSM's blog shares the latest industry insights and marketing trends. [![Read Our Blog](https://no-cache.hubspot.com/cta/default/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9) #### Videos Watch some of our marketing tip videos to gain some valuable insight. [![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers ## Blog ###### 3 min read ## [Why Fixed-Ops Marketing Matters More Than Ever](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 4/5/26 6:18 AM [![](https://blog.gsmarketing.com/hubfs/Untitled%20design%20(87).png) ](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) For decades, automotive marketing has focused primarily on vehicle sales. Dealership advertising budgets, creative messaging, and technology investments have historically been centered on generating leads and moving inventory. But the economics of the dealership business have shifted—and the smartest operators are adjusting their marketing strategy accordingly. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/why-fixed-ops-marketing-matters-more-than-ever) ###### 3 min read ## [Automotive Recalls in 2025: A Defining Conquest Strategy](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 9/7/25 9:33 AM [![](https://blog.gsmarketing.com/hubfs/every-ford-recall-2025.jpg) ](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) The automotive industry has entered 2025 with one of the most significant recall environments in recent memory. In Q2 alone, more than **7.3 million vehicles were recalled across 49 OEM campaigns**—with Ford, GM, Stellantis, Nissan, Honda, and Toyota leading the way ([BizzyCar, July 2025](https://blog.bizzycar.com/automotive-recall-alert-over-7.3-million-vehicles-recalled-in-q2-2025)). Topics: [Mobile](https://blog.gsmarketing.com/blog/topic/mobile) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Email](https://blog.gsmarketing.com/blog/topic/email) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Recalls](https://blog.gsmarketing.com/blog/topic/recalls) [Continue Reading](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) ###### 3 min read ## [Understanding Inbound Vs. Outbound Marketing](https://blog.gsmarketing.com/blog/understanding-inbound-vs.-outbound-marketing) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/25/20 11:34 AM [![](https://blog.gsmarketing.com/hubfs/InboundVOutbound.jpg) ](https://blog.gsmarketing.com/blog/understanding-inbound-vs.-outbound-marketing) Inbound and outbound marketing are two of the most basic tactics for marketing your business. While outbound marketing is the more traditional tactic, these two distinct strategies work together to turn prospects into loyal customers. Here’s what you need to know about inbound vs. outbound marketing: Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Continue Reading](https://blog.gsmarketing.com/blog/understanding-inbound-vs.-outbound-marketing) ###### 2 min read ## [How Lookalike Audiences Help Targeting](https://blog.gsmarketing.com/blog/how-lookalike-audiences-help-targeting) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/2/20 11:40 AM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20LookAlikeTargeting-01.jpg) ](https://blog.gsmarketing.com/blog/how-lookalike-audiences-help-targeting) Prospecting and high-quality lead generation aren’t easy tasks. Throughout the process, it's common to encounter problems, including: Topics: [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Continue Reading](https://blog.gsmarketing.com/blog/how-lookalike-audiences-help-targeting) ###### 5 min read ## [What is Account-Based Marketing (ABM)?](https://blog.gsmarketing.com/blog/what-is-account-based-marketing-abm) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 2/26/20 4:09 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20Images/Blog%20-%20ABM2-02.jpg) ](https://blog.gsmarketing.com/blog/what-is-account-based-marketing-abm) Account-based marketing (ABM) is one of the most innovative and advanced marketing strategies out there. [While this strategy isn’t brand new](https://www.itsma.com/account-based-marketing-hot-topic/), it’s only now that the concept is gaining a lot of attention and businesses are embracing it for its power in growing ROI. Within the past three years, this tactic went from being relatively non-existent and unheard of to a popular B2B buzzword across the internet. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Continue Reading](https://blog.gsmarketing.com/blog/what-is-account-based-marketing-abm) ###### 5 min read ## [Targeted media for auto dealers](https://blog.gsmarketing.com/blog/targeted-media-for-auto-dealers) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 3/20/19 1:01 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20TargetedMedia-01.jpg) ](https://blog.gsmarketing.com/blog/targeted-media-for-auto-dealers) Driving conversions (service visit, car sale) in your local market requires a complete understanding of how consumers shop for cars and how they are influenced by automotive advertising. [Recent research from Nielsen](https://www.nielsen.com/us/en/insights/news/2018/optimizing-the-automotive-path-to-purchase.html) shows that car shoppers start their path to purchase with two to three brands on average1. But, when car shoppers are ready to buy, they typically consider five brands - nearly twice as many cars as they did at the beginning of their journey2. This fact is HUGE for dealerships. Why? It’s simple – **this means dealers have the unique opportunity to influence buying decisions very late in the game and that consumers are open to considering other brands**3**. ** Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Continue Reading](https://blog.gsmarketing.com/blog/targeted-media-for-auto-dealers) ###### 3 min read ## [Stay in Your Lane - Smart Paid Search](https://blog.gsmarketing.com/blog/stay-in-your-lane-smart-paid-search) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 12/17/18 7:20 AM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20PaidSearch_StayInYourLane-01.jpg) ](https://blog.gsmarketing.com/blog/stay-in-your-lane-smart-paid-search) Manufacturers and dealer groups spend millions of dollars to [drive search results](https://www.gsmarketing.com/paid-search) for their brands and their regions. However, all too often, dealerships are bidding on the same terms- competing with their OEMs for visibility. For most dealerships, it’s hard to come close to competing with OEM ad dollars. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Paid Search](https://blog.gsmarketing.com/blog/topic/paid-search) [Continue Reading](https://blog.gsmarketing.com/blog/stay-in-your-lane-smart-paid-search) ###### 4 min read ## [Growing Sales with Front-End Mail](https://blog.gsmarketing.com/blog/growing-sales-with-front-end-mail) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 9/24/18 2:05 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20FE_Mail_CarSales-01.jpg) ](https://blog.gsmarketing.com/blog/growing-sales-with-front-end-mail) **How to energize vehicle sales with direct mail - **We get it; working in sales is **not** easy. It requires *a lot* of patience, positivity, repetition, and extensive knowledge of what you're selling. Luckily, you can include [direct mail](https://www.gsmarketing.com/direct-mail) as a member of your sales team. With direct mail's help, you can energize vehicle sales or trade-ins *and* grow market share. But, before digging into more complex strategies, we need to cover the basics.  Topics: [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Direct Mail](https://blog.gsmarketing.com/blog/topic/direct-mail) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/growing-sales-with-front-end-mail) ###### 4 min read ## [Four Tips for Effectively Merchandising your Inventory](https://blog.gsmarketing.com/blog/four-tips-for-effectively-merchandising-your-inventory) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 9/17/18 2:46 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20InventoryMerchandising-01.jpg) ](https://blog.gsmarketing.com/blog/four-tips-for-effectively-merchandising-your-inventory) Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age units you need to get off your lot. Below are suggestions that you can tailor to your dealership, your market, or to highlight the vehicles your customers are looking for **now**. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Data](https://blog.gsmarketing.com/blog/topic/data) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [SEO](https://blog.gsmarketing.com/blog/topic/seo) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/four-tips-for-effectively-merchandising-your-inventory) ###### 2 min read ## [Royal Moore Toyota Embraces Lifecycle Marketing](https://blog.gsmarketing.com/blog/royal-moore-toyota-embraces-lifecycle-marketing) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 7/25/18 10:23 AM [![](https://blog.gsmarketing.com/hubfs/Blog-RoyalMooreToyota-01.jpg) ](https://blog.gsmarketing.com/blog/royal-moore-toyota-embraces-lifecycle-marketing) For many dealerships like Hillsboro, Oregon’s **[Royal Moore Toyota](https://www.royalmooretoyota.com/)**, embracing innovations in marketing is extremely important. Dealerships are seeing that today’s auto shopping experience ‘overlaps’—from the technology consumers use to shop—to the personalized engagement they now prefer. Consumers demand a faster and more helpful customer experience—from start to finish. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/royal-moore-toyota-embraces-lifecycle-marketing) [All posts](https://blog.gsmarketing.com/blog/all) [Next ** ](https://blog.gsmarketing.com/blog/tag/conquest/page/2) ### Posts by Tag - [Best Practices (51)](https://blog.gsmarketing.com/blog/tag/best-practices) - [Conquest (18)](https://blog.gsmarketing.com/blog/tag/conquest) - [Data (5)](https://blog.gsmarketing.com/blog/tag/data) - [Data Security (2)](https://blog.gsmarketing.com/blog/tag/data-security) - [Digital (39)](https://blog.gsmarketing.com/blog/tag/digital) - [Direct Mail (7)](https://blog.gsmarketing.com/blog/tag/direct-mail) - [Direct Marketing (9)](https://blog.gsmarketing.com/blog/tag/direct-marketing) - [Display Advertising (1)](https://blog.gsmarketing.com/blog/tag/display-advertising) - [Email (5)](https://blog.gsmarketing.com/blog/tag/email) - [Fixed-Ops Marketing (6)](https://blog.gsmarketing.com/blog/tag/fixed-ops-marketing) - [Front-End Marketing (6)](https://blog.gsmarketing.com/blog/tag/front-end-marketing) - [GSM Culture (16)](https://blog.gsmarketing.com/blog/tag/gsm-culture) - [Lifecycle Marketing (11)](https://blog.gsmarketing.com/blog/tag/lifecycle-marketing) - [Mobile (4)](https://blog.gsmarketing.com/blog/tag/mobile) - [Omnichannel (6)](https://blog.gsmarketing.com/blog/tag/omnichannel) - [Paid Search (11)](https://blog.gsmarketing.com/blog/tag/paid-search) - [Recalls (1)](https://blog.gsmarketing.com/blog/tag/recalls) - [Retargeting (5)](https://blog.gsmarketing.com/blog/tag/retargeting) - [Retention (17)](https://blog.gsmarketing.com/blog/tag/retention) - [SEO (2)](https://blog.gsmarketing.com/blog/tag/seo) - [Social (8)](https://blog.gsmarketing.com/blog/tag/social) ### Featured ### Sign up for updates ![](https://blog.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. 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