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3 min read

How Lifecycle Marketing Can Help You Customize Communications and Increase Brand Loyalty

3/15/23 4:23 PM


Lifecycle marketing is a strategy that focuses on understanding and addressing the different stages of a customer's journey with your dealership, from car shopping to buying to servicing. It involves creating and delivering targeted marketing campaigns and messages to customers based on the stage of vehicle ownership they are in.


The automotive customer journey can be broken down into six stages: awareness, consideration, intent, purchase, retention, and advocacy. At each stage, customers have different needs, interests, and concerns, and lifecycle marketing aims to tailor the marketing message and experience to these needs.


For example, in the awareness stage, your focus is to simply introduce your dealership and current inventory to potential customers. In the purchase stage, your focus shifts to convincing customers to make a vehicle purchase and providing them with a smooth buying experience. In the retention stage, your focus is set on building loyalty and encouraging repeat purchases through advanced, triggered communications that help your customers stay up-to-date on service appointments, state inspections, lease expirations, and more.


Lifecycle marketing is about creating a seamless and personalized customer experience that encourages long-term engagement and loyalty. We offer dealerships a fixed-ops lifecycle marketing program that is the most advanced and flexible retention solution in the market. Atom® Lifecycle Marketing Program helps dealers expand communications to their entire DMS, customizing communications across a wide range of occasions, including:

  • Sales Welcome / Thank You
  • Vehicle Accessories
  • Appointment Confirmation
  • Missed Appointment
  • Service Follow-Up Thank You
  • Mid-Interval
  • Lost Customer - 13 Months
  • Service "Thank You" Follow Up
  • Customizable Service Win Backs
  • Service-to-Sales
  • Birthday
  • Lease Expiration
  • State Inspection
  • Vehicle Anniversary
  • Lease Expiration
  • Trade - Cycle


Lifecycle marketing gives you the opportunity to make a powerful impression that creates lifelong customer relationships! If you’re interested in learning more about lifecycle marketing strategies and our Atom® Retention Program, submit your contact information here:

Written by GSM

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