--- title: Welcome Megan DeRoo! Newest SPM at GSM description: Welcome Megan DeRoo! The newest Sales and Performance Manager to GSM and the Force Family of Brands! image: https://blog.gsmarketing.com/hubfs/business-people-discussing-company-performance-2021-11-11-03-27-07-utc.jpg --- [![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://blog.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. [![Read them here](https://no-cache.hubspot.com/cta/default/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d) #### Marketing Guides Browse through our selection of marketing guides. [![See our Guides](https://no-cache.hubspot.com/cta/default/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63) #### Blog GSM's blog shares the latest industry insights and marketing trends. [![Read Our Blog](https://no-cache.hubspot.com/cta/default/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9) #### Videos Watch some of our marketing tip videos to gain some valuable insight. [![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers ## Blog ###### 2 min read # [GSM Hires Toyota DSPM as The Newest Sales & Performance Manager](https://blog.gsmarketing.com/blog/welcome-megan-deroo) 6/25/23 7:02 PM - [Tweet](https://twitter.com/share) For the last 35 years, GSM has been a house hold name to thousands of dealerships nationwide when it comes to fixed-ops marketing. In 2021, GSM was acquired by Force Marketing and since then has looked to add the brightest and best onboard to their client success and performance teams.  Their latest edition is a game-changer for GSM clients, with mountains of experience and a completely unique perspective.  ![Megan DeRoo Profile Pic-1](https://blog.gsmarketing.com/hs-fs/hubfs/Megan%20DeRoo%20Profile%20Pic-1.jpg?width=271&height=271&name=Megan%20DeRoo%20Profile%20Pic-1.jpg)The executive leadership team at GSM is excited to welcome[ Megan DeRoo](https://www.linkedin.com/in/meganderoo/) to the GSM team and [Force Family of Brands](https://www.forcemktg.com/our-brands/) and here is why you should be as well. Megan is joining the Force Family of brands as our newest Sales and Performance Manager. She will be responsible for consulting with clients showing them how GSM's advanced suite of lifecycle service marketing solutions can help them increase service retention, reactivate lost clients, and acquire new customers.  Megan lives in Cincinnati, Ohio and after graduating from the University of Cincinnati, started working in the Toyota North America as a Management Trainee and transitioned into a District Sales and Parts Manager.   Over the last eight years she has been working with dealerships across the Midwest helping them grow their fixed operations business, boost customer retention and increase profitability.   **"I joined GSM after seeing the amazing results they were able to provide my dealers when I worked for Toyota as a district sales and parts manager. The consultative approach they took to figuring out the best solutions for each dealership's fixed operations goals was refreshing, and everyone I met on their team seemed to love what they do" ** said Megan when asked why she came to GSM.   **"We believe that Megan is the perfect edition to this team. The combination of her experience on the retail side, and her stellar reputation for her approach on how she helped her dealers grow service and parts revenue was a perfect match for us at GSM"** said Eric Mercado, EVP of Client Success.   If you are looking for ways on grow your fixed operations revenue, while consolidating your marketing expenses and vendors; Megan can be reached at [Mderoo@GSmarketing.com.](mailto:Mderoo@GSmarketing.com)         Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [GSM Culture](https://blog.gsmarketing.com/blog/topic/gsm-culture) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) ![GSM](https://blog.gsmarketing.com/hs-fs/hubfs/GSMG-2-01.png?width=100&height=100&name=GSMG-2-01.png) ##### Written by [GSM](https://blog.gsmarketing.com/blog/author/gsm) ###### [** Previous Post](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) [![](https://blog.gsmarketing.com/hubfs/BlogImage-700x390.png) ](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) ###### [4 Reasons Dealerships Should Be Leveraging Fixed Ops to Diversify Their Revenue Stream](https://blog.gsmarketing.com/blog/4-reasons-dealerships-should-leverage-fixed-ops) ###### [Next Post **](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) [![](https://blog.gsmarketing.com/hubfs/every-ford-recall-2025.jpg) ](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) ###### [Automotive Recalls in 2025: A Defining Conquest Strategy](https://blog.gsmarketing.com/blog/automotive-recalls-in-2025-a-defining-conquest-strategy) ### Post a Comment ### Posts by Tag - [Best Practices (51)](https://blog.gsmarketing.com/blog/tag/best-practices) - [Conquest (18)](https://blog.gsmarketing.com/blog/tag/conquest) - [Data (5)](https://blog.gsmarketing.com/blog/tag/data) - [Data Security (2)](https://blog.gsmarketing.com/blog/tag/data-security) - [Digital (39)](https://blog.gsmarketing.com/blog/tag/digital) - [Direct Mail (7)](https://blog.gsmarketing.com/blog/tag/direct-mail) - [Direct Marketing (9)](https://blog.gsmarketing.com/blog/tag/direct-marketing) - [Display Advertising (1)](https://blog.gsmarketing.com/blog/tag/display-advertising) - [Email (5)](https://blog.gsmarketing.com/blog/tag/email) - [Fixed-Ops Marketing (6)](https://blog.gsmarketing.com/blog/tag/fixed-ops-marketing) - [Front-End Marketing (6)](https://blog.gsmarketing.com/blog/tag/front-end-marketing) - [GSM Culture (16)](https://blog.gsmarketing.com/blog/tag/gsm-culture) - [Lifecycle Marketing (11)](https://blog.gsmarketing.com/blog/tag/lifecycle-marketing) - [Mobile (4)](https://blog.gsmarketing.com/blog/tag/mobile) - [Omnichannel (6)](https://blog.gsmarketing.com/blog/tag/omnichannel) - [Paid Search (11)](https://blog.gsmarketing.com/blog/tag/paid-search) - [Recalls (1)](https://blog.gsmarketing.com/blog/tag/recalls) - [Retargeting (5)](https://blog.gsmarketing.com/blog/tag/retargeting) - [Retention (17)](https://blog.gsmarketing.com/blog/tag/retention) - [SEO (2)](https://blog.gsmarketing.com/blog/tag/seo) - [Social (8)](https://blog.gsmarketing.com/blog/tag/social) ### Featured ### Sign up for updates ![](https://blog.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. [**](https://facebook.com/GSMHouston/) [**](https://twitter.com/GSMHouston) [**](https://linkedin.com/company/gs-marketing) [**](https://youtube.com/user/gulfstatesmarketing) ###### Contact Us **1-855-721-6460 **[Success@gsmarketing.com](mailto:Success@gsmarketing.com) ** 3098 Piedmont Rd. NE 4th Floor Atlanta, GA 30305 ###### Sign up for updates ©2025 GSM All rights reserved.