Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Videos

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Blog

2 min read

What are Google In-Market Audiences?

By GSM on 9/2/20 12:31 PM

Google In-Market Audiences help advertisers reach potential customers while they’re actively researching, browsing, or comparing the types of products and services you sell. In-Market audiences are available across the Google Display Network, Google Partner sites, and YouTube.

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5 min read

Why car sales sites aren’t the only options for used vehicle marketing

By GSM on 8/18/20 8:48 AM

Popular car sales websites are a great way to put your used inventory in front of in-market shoppers, but what if we told you there’s an even better way? Digital technology has become so advanced, it can help you target car shoppers in real time—like when they’re searching “Used Honda Civic” or “2018 Hyundai Elantra”. When you pair Digital with Direct or traditional marketing channels, you add more customer touch points that help influence a purchase.

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3 min read

The Benefits of DMS Retargeting

By GSM on 7/27/20 10:50 AM

DMS retargeting, also known CRM or database retargeting, offers many benefits to dealerships by retargeting the customers in your DMS and tracking their online activity. It relies on the data and previous customer interactions already stored in your DMS1 to deliver display ads tailored to customers’ unique interests and purchase behavior.

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2 min read

What is DMS or CRM Retargeting?

By GSM on 2/12/20 3:53 PM

What is a CRM or DMS?
A CRM, or Customer Relationship Management, is software that collects and manages data associated with your customers. For auto dealers, this refers to a DMS or Dealership Management System. Your DMS is more than just digital storage for your customers’ contact information. It contains a wealth of data that can be used to create hyper-relevant, personalized, and targeted content.

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