--- title: Blog | Front-End Marketing description: Front-End Marketing | --- [![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://blog.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. [![Read them here](https://no-cache.hubspot.com/cta/default/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/9fe7930d-37dc-4051-9135-1df85a3f024d) #### Marketing Guides Browse through our selection of marketing guides. [![See our Guides](https://no-cache.hubspot.com/cta/default/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/2d5bbefb-fe9f-40a2-8810-aef08b609c63) #### Blog GSM's blog shares the latest industry insights and marketing trends. [![Read Our Blog](https://no-cache.hubspot.com/cta/default/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a79916f1-fcd2-4e64-89ab-3affc35ae0f9) #### Videos Watch some of our marketing tip videos to gain some valuable insight. [![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers ## Blog ###### 5 min read ## [Why car sales sites aren’t the only options for used vehicle marketing](https://blog.gsmarketing.com/blog/why-car-sales-sites-arent-the-only-options-for-used-vehicle-marketing) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 8/18/20 8:48 AM [![](https://blog.gsmarketing.com/hubfs/Blog%20Images/Blog-UsedSales-03.jpg) ](https://blog.gsmarketing.com/blog/why-car-sales-sites-arent-the-only-options-for-used-vehicle-marketing) Popular car sales websites are a great way to put your used inventory in front of in-market shoppers, but what if we told you there’s an even better way? Digital technology has become so advanced, it can help you target car shoppers in real time—like when they’re searching “Used Honda Civic” or “2018 Hyundai Elantra”. When you pair Digital with Direct or traditional marketing channels, you add more customer touch points that help influence a purchase. Topics: [Digital](https://blog.gsmarketing.com/blog/topic/digital) [Paid Search](https://blog.gsmarketing.com/blog/topic/paid-search) [Retargeting](https://blog.gsmarketing.com/blog/topic/retargeting) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/why-car-sales-sites-arent-the-only-options-for-used-vehicle-marketing) ###### 4 min read ## [Keeping Customers Coming Back Post-Purchase](https://blog.gsmarketing.com/blog/keeping-customers-coming-back-post-purchase) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 11/12/19 10:45 AM [![](https://blog.gsmarketing.com/hubfs/GettyImages-dealer.jpg) ](https://blog.gsmarketing.com/blog/keeping-customers-coming-back-post-purchase) In the aftermath of a big purchase, customers want to feel confident about the value they’re getting. This means they still need service, support, information and more from the dealership. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Social](https://blog.gsmarketing.com/blog/topic/social) [Retention](https://blog.gsmarketing.com/blog/topic/retention) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/keeping-customers-coming-back-post-purchase) ###### 3 min read ## [Traditional Media is Still Tried-and-True](https://blog.gsmarketing.com/blog/traditional-media-is-still-tried-and-true) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 10/2/18 12:42 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20TraditionalChannels_Header-02.jpg) ](https://blog.gsmarketing.com/blog/traditional-media-is-still-tried-and-true) As it turns out, you *can* teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like direct mail. With these modern enhancements, traditional channels are now more effective than ever at driving conversions in a digitally saturated market. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Omnichannel](https://blog.gsmarketing.com/blog/topic/omnichannel) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Direct Mail](https://blog.gsmarketing.com/blog/topic/direct-mail) [Fixed-Ops Marketing](https://blog.gsmarketing.com/blog/topic/fixed-ops-marketing) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/traditional-media-is-still-tried-and-true) ###### 4 min read ## [Growing Sales with Front-End Mail](https://blog.gsmarketing.com/blog/growing-sales-with-front-end-mail) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 9/24/18 2:05 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20FE_Mail_CarSales-01.jpg) ](https://blog.gsmarketing.com/blog/growing-sales-with-front-end-mail) **How to energize vehicle sales with direct mail - **We get it; working in sales is **not** easy. It requires *a lot* of patience, positivity, repetition, and extensive knowledge of what you're selling. Luckily, you can include [direct mail](https://www.gsmarketing.com/direct-mail) as a member of your sales team. With direct mail's help, you can energize vehicle sales or trade-ins *and* grow market share. But, before digging into more complex strategies, we need to cover the basics.  Topics: [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Direct Mail](https://blog.gsmarketing.com/blog/topic/direct-mail) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/growing-sales-with-front-end-mail) ###### 4 min read ## [Four Tips for Effectively Merchandising your Inventory](https://blog.gsmarketing.com/blog/four-tips-for-effectively-merchandising-your-inventory) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 9/17/18 2:46 PM [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20InventoryMerchandising-01.jpg) ](https://blog.gsmarketing.com/blog/four-tips-for-effectively-merchandising-your-inventory) Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age units you need to get off your lot. Below are suggestions that you can tailor to your dealership, your market, or to highlight the vehicles your customers are looking for **now**. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Data](https://blog.gsmarketing.com/blog/topic/data) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Digital](https://blog.gsmarketing.com/blog/topic/digital) [SEO](https://blog.gsmarketing.com/blog/topic/seo) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/four-tips-for-effectively-merchandising-your-inventory) ###### 10 min read ## [Influence Consumers' Buying Behavior](https://blog.gsmarketing.com/blog/influence-consumers-buying-behavior) By [GSM](https://blog.gsmarketing.com/blog/author/gsm) on 5/21/18 4:45 PM [![](https://blog.gsmarketing.com/hubfs/Blog-Mktg2BuyerBehavior-01.jpg) ](https://blog.gsmarketing.com/blog/influence-consumers-buying-behavior) To remain competitive, dealers need to align their marketing with the way buyers think, research, and purchase. You attract people to your dealership by being helpful, relevant, and personal(ized). These are the cornerstones to relationship marketing and to providing consumer value. Topics: [Best Practices](https://blog.gsmarketing.com/blog/topic/best-practices) [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Omnichannel](https://blog.gsmarketing.com/blog/topic/omnichannel) [Lifecycle Marketing](https://blog.gsmarketing.com/blog/topic/lifecycle-marketing) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) [Continue Reading](https://blog.gsmarketing.com/blog/influence-consumers-buying-behavior) [All posts](https://blog.gsmarketing.com/blog/all) ### Posts by Tag - [Best Practices (51)](https://blog.gsmarketing.com/blog/tag/best-practices) - [Conquest (18)](https://blog.gsmarketing.com/blog/tag/conquest) - [Data (5)](https://blog.gsmarketing.com/blog/tag/data) - [Data Security (2)](https://blog.gsmarketing.com/blog/tag/data-security) - [Digital (39)](https://blog.gsmarketing.com/blog/tag/digital) - [Direct Mail (7)](https://blog.gsmarketing.com/blog/tag/direct-mail) - [Direct Marketing (9)](https://blog.gsmarketing.com/blog/tag/direct-marketing) - [Display Advertising (1)](https://blog.gsmarketing.com/blog/tag/display-advertising) - [Email (5)](https://blog.gsmarketing.com/blog/tag/email) - [Fixed-Ops Marketing (6)](https://blog.gsmarketing.com/blog/tag/fixed-ops-marketing) - [Front-End Marketing (6)](https://blog.gsmarketing.com/blog/tag/front-end-marketing) - [GSM Culture (16)](https://blog.gsmarketing.com/blog/tag/gsm-culture) - [Lifecycle Marketing (11)](https://blog.gsmarketing.com/blog/tag/lifecycle-marketing) - [Mobile (4)](https://blog.gsmarketing.com/blog/tag/mobile) - [Omnichannel (6)](https://blog.gsmarketing.com/blog/tag/omnichannel) - [Paid Search (11)](https://blog.gsmarketing.com/blog/tag/paid-search) - [Recalls (1)](https://blog.gsmarketing.com/blog/tag/recalls) - [Retargeting (5)](https://blog.gsmarketing.com/blog/tag/retargeting) - [Retention (17)](https://blog.gsmarketing.com/blog/tag/retention) - [SEO (2)](https://blog.gsmarketing.com/blog/tag/seo) - [Social (8)](https://blog.gsmarketing.com/blog/tag/social) ### Featured ### Sign up for updates ![](https://blog.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. 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