Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
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Marketing Guides

Browse through our selection of marketing guides.
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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Videos

Watch some of our marketing tip videos to gain some valuable insight.
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Blog

1 min read

Child Advocates Back-To-School Drive

By GSM on 8/15/18 9:34 AM

 GSM frequently works with Child Advocates, a Houston-based company dedicated to "break[ing] the vicious cycle of child abuse" for the nearly 4,000 children in the Houston area who have experienced life-threatening abuse or neglect. The organization helps these children transition from foster care into safe, permanent homes as quickly as possible by providing both emotional and material support.

Topics: GSM Culture
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2 min read

Royal Moore Toyota Embraces Lifecycle Marketing

By GSM on 7/25/18 10:23 AM

For many dealerships like Hillsboro, Oregon’s Royal Moore Toyota, embracing innovations in marketing is extremely important. Dealerships are seeing that today’s auto shopping experience ‘overlaps’—from the technology consumers use to shop—to the personalized engagement they now prefer. Consumers demand a faster and more helpful customer experience—from start to finish.

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4 min read

GSM Launches New Toyota Life Cycle Marketing Solution, OCP+

By GSM on 7/19/18 3:45 PM

Big news from GSM
The automotive industry is a niche market, making it extremely competitive for marketing providers like GSM. This means these companies must quickly and continually adapt to any change in order to provide clients with innovative and effective solutions. To continue helping our Toyota clients look like rock stars, GSM has launched a new Life Cycle Marketing solution called OCP+ at the most competitive price. 

 

To learn more about OCP+, please follow the link below:

Learn More about OCP+

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7 min read

Why retention strategies need digital fixed ops marketing

By GSM on 6/18/18 1:12 PM

The industry-wide challenge--
Your service department provides more opportunities for sales and revenue than any other department; however, dealerships across the nation are losing customers left and right. This industry-wide problem is often addressed with customer-centric marketing and conquest marketing, but dealers shouldn't stop there. These strategies alone are not enough to tackle the issue head-on.

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6 min read

Mobile and Automotive Marketing

By GSM on 6/14/18 11:33 AM

Mobile marketing in the automotive life cycle
If you care about consumer engagement, you can’t ignore mobile. Mobile is arguably the most important part of a modern marketing mix because smartphones are indispensable to our way of life - constantly glued to our hands. Think, when is the last time you left anywhere without your phone? Just take a look around the next time you’re standing in line or, better yet, take a look at your dealership’s waiting area – what is everyone doing? They’re all preoccupied with their phones.

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2 min read

GSM Helps 'Dare To Care' Organization

By GSM on 6/7/18 1:35 PM

As part of The Friedkin Group, GSM values regularly giving back to the local community through volunteer opportunities or donations. Recently, our Louisville team volunteered at the Dare To Care Food Bank. This wonderful organization "leads [Kentucky's] community to feed the hungry and conquer the cycle of need. [Dare to Care] fulfill[s] this mission through innovative programs, efficient operations and by partnering with local food pantries, shelters, and kitchens to get food to people in need." 

Topics: GSM Culture
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3 min read

Effective Paid Search Pays Off

By GSM on 6/4/18 4:30 PM

Are you wasting budget on a poor Paid Search strategy? 
Paid Search is an extremely valuable channel, but only when it’s backed by a strategic approach. Dealerships across the nation are feeling pressure to invest in digital, but they are falling prey to providers that push for expensive and ineffective Paid Search strategies. It’s time to stop wasting money on a strategy that doesn't drive results.

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2 min read

Declined Service Marketing

By GSM on 5/30/18 3:06 PM

Keep your customers safe--
Declined service marketing should never be overlooked. It is a protective measure for consumers and dealerships alike. Failure to recommend a declined service repair could cost your dealership millions, or worse, it could cost a customer’s life. Informing customers of declined service repairs not only protects their safety, but it also prevents further damage to their vehicle and establishes trust with your dealership.

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10 min read

Influence Consumers' Buying Behavior

By GSM on 5/21/18 4:45 PM

To remain competitive, dealers need to align their marketing with the way buyers think, research, and purchase. You attract people to your dealership by being helpful, relevant, and personal(ized). These are the cornerstones to relationship marketing and to providing consumer value.

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2 min read

GSM's Cinco De Mayo Celebration

By GSM on 5/8/18 3:19 PM

Recently, GSM's Houston office celebrated Cinco de Mayo with a colorful in-office celebration. The party featured homemade guacamole, queso, and salsa competitions, a photo station, and themed games. However, while many enjoy this holiday for its tequila and taco-filled festivities, many do not know the origin of this historic day. We thought we'd share a little bit on the significance behind this celebration and show you how we celebrated.

Topics: GSM Culture
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