Is your dealership exhausting its daily budget early in the day by running ads 24/7? This is a common issue, but it can easily be fixed using Google’s dayparting feature. When your dealership is only open around 12 hours a day, there’s no need to keep your ads running around the clock—especially if you are reaching daily ad spend thresholds early in the day.

Popular car sales websites are a great way to put your used inventory in front of in-market shoppers, but what if we told you there’s an even better way? Digital technology has become so advanced, it can help you target car shoppers in real time—like when they’re searching “Used Honda Civic” or “2018 Hyundai Elantra”. When you pair Digital with Direct or traditional marketing channels, you add more customer touch points that help influence a purchase.

Part 1 of GSM’s AI series covered the first five benefits that AI can bring to digital marketing including: enhanced personalization, dynamic pricing, improved customer service, PPC ad optimization, and SEO optimization.

AI, or Artificial Intelligence, is transforming the way businesses connect with consumers. It increases efficiencies, reduces wasted ad spend, and speeds up many different marketing processes to improve the customer experience and ultimately drive conversions.

DMS retargeting, also known CRM or database retargeting, offers many benefits to dealerships by retargeting the customers in your DMS and tracking their online activity. It relies on the data and previous customer interactions already stored in your DMS¹ to deliver display ads tailored to customers’ unique interests and purchase behavior.

One thing is for certain, the auto industry has changed as a result of COVID-19.  However, despite the damage it caused, it forced an already resilient industry to further innovate for auto shoppers.

From shelter-in-place orders to widespread layoffs, the COVID-19 pandemic has been detrimental for many businesses. As a result, companies everywhere have paused their marketing and promotions.

As the coronavirus loosens its grip on the economy, there’s no doubt that consumers will start flooding the market to get what they need or missed while sheltering in place.

GSM has been staying current with how the marketing landscape has changed due to COVID-19. From our research, we've uncovered the best channels and strategies to use until the pandemic blows over. These strategies will help you engage and connect with consumers until business returns to normal.

As consumer interests shift due to the effects of COVID-19, marketing strategies need to change too. In order to capture demand, your dealership needs to appear, engage, and convert consumers where they are spending their time—and that’s online.