Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
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Marketing Guides

Browse through our selection of marketing guides.
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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Videos

Watch some of our marketing tip videos to gain some valuable insight.
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Blog

3 min read

What is Paid Search Remarketing (RLSA)?

By GSM on 3/19/20 1:28 PM

The Paid Search landscape is continuing to evolve by diversifying keyword strategies to incorporate audiences. This has allowed businesses to reach more online consumers with ads that are contextually relevant to their search query, intent, location, and more.  

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3 min read

How to Select the Right Ad Extensions for Your Business

By GSM on 3/16/20 2:11 PM

Digital marketing is tricky enough without factoring in the finer details such as paid search ad extensions. However, ad extensions are not only simple to use, but they’re also free to add. Below we’ve outlined a guide to selecting the right ad extensions for your business:

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2 min read

GSM COVID-19 Response

By GSM on 3/12/20 4:42 PM

GSM continues to monitor reports by the Centers for Disease Control (CDC) about the rapidly evolving developments with the novel coronavirus (COVID-19). The health and safety of our associates, customers, suppliers and our community is of utmost importance to us. As such, we believe it’s important to share what we are doing to respond to the outbreak.

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2 min read

Why You Should Use Triggered Marketing Communications

By GSM on 3/5/20 2:48 PM

Triggered communications, often in the form of email or a text message, are a great tactic for developing deeper relationships with your customers in all stages of the customer life cycle. You can welcome new customers or subscribers with a discount or incentive, celebrate a customer's birthday with a special offer, remind customers of upcoming or missed appointments, and much more. 

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2 min read

How Lookalike Audiences Help Targeting

By GSM on 3/2/20 11:40 AM

Prospecting and high-quality lead generation aren’t easy tasks. Throughout the process, it's common to encounter problems, including:

Topics: Conquest Digital
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5 min read

What is Account-Based Marketing (ABM)?

By GSM on 2/26/20 4:09 PM

Account-based marketing (ABM) is one of the most innovative and advanced marketing strategies out there. While this strategy isn’t brand new, it’s only now that the concept is gaining a lot of attention and businesses are embracing it for its power in growing ROI. Within the past three years, this tactic went from being relatively non-existent and unheard of to a popular B2B buzzword across the internet.

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4 min read

4 Ways to Tailor Your Marketing Efforts to Millennials

By GSM on 2/24/20 9:40 AM

The hype around marketing to Millennials is so abundant that it's on the verge of tiresome. But marketers who don't take this tactic seriously will hurt their brands for years to come.

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6 min read

What is the difference between Ad position and Ad Rank?

By GSM on 2/20/20 4:32 PM

How often do you use a search engine? If you’re like most people, then chances are it will be at least once a day. In fact, popular search engine Google receives an incredible average of 40,000 searches every single second – that’s 1.2 trillion searches every year1!

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2 min read

How Does Ad Rank Affect Your Cost-Per-Click (CPC)?

By GSM on 2/18/20 4:31 PM

Digital advertising isn’t quite as simple as it used to be. In order to establish an effective digital marketing campaign, you’ve got to know a little bit about the various factors that affect how your ad will fare amongst your competitors. Factors such as ad rank and cost-per-click are closely intertwined. To remain competitive online, you’ll need a deeper understanding of how they interact.

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6 min read

GSM's 2020 Marketing Predictions

By GSM on 2/13/20 9:45 AM

2020 is here and with that comes the typical, bold claims of what marketing trends and tech “deserve your attention” this year. But, let’s be realistic. There are many new, and exciting developments in the world of marketing that simply can’t be boiled down to one trend or a single buzzword.

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