Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
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Marketing Guides

Browse through our selection of marketing guides.
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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Videos

Watch some of our marketing tip videos to gain some valuable insight.
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Blog

3 min read

Avoid Wasted Ad Spend Using Google's Dayparting

By GSM on 8/26/20 12:57 PM

Is your dealership exhausting its daily budget early in the day by running ads 24/7? This is a common issue, but it can easily be fixed using Google’s dayparting feature. When your dealership is only open around 12 hours a day, there’s no need to keep your ads running around the clock—especially if you are reaching daily ad spend thresholds early in the day.

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5 min read

Why car sales sites aren’t the only options for used vehicle marketing

By GSM on 8/18/20 8:48 AM

Popular car sales websites are a great way to put your used inventory in front of in-market shoppers, but what if we told you there’s an even better way? Digital technology has become so advanced, it can help you target car shoppers in real time—like when they’re searching “Used Honda Civic” or “2018 Hyundai Elantra”. When you pair Digital with Direct or traditional marketing channels, you add more customer touch points that help influence a purchase.

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3 min read

Ten Benefits of AI in Digital Marketing (Part 2)

By GSM on 8/11/20 9:08 AM

Part 1 of GSM’s AI series covered the first five benefits that AI can bring to digital marketing including: enhanced personalization, dynamic pricing, improved customer service, PPC ad optimization, and SEO optimization.

Topics: Digital
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3 min read

Ten Benefits of AI in Digital Marketing (Part 1)

By GSM on 8/6/20 9:50 AM

AI, or Artificial Intelligence, is transforming the way businesses connect with consumers. It increases efficiencies, reduces wasted ad spend, and speeds up many different marketing processes to improve the customer experience and ultimately drive conversions.

Topics: Digital
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3 min read

The Benefits of DMS Retargeting

By GSM on 7/27/20 10:50 AM

DMS retargeting, also known CRM or database retargeting, offers many benefits to dealerships by retargeting the customers in your DMS and tracking their online activity. It relies on the data and previous customer interactions already stored in your DMS1 to deliver display ads tailored to customers’ unique interests and purchase behavior.

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5 min read

Automotive Marketing Strategies to Navigate the Current Market

By GSM on 7/21/20 10:25 AM

One thing is for certain, the auto industry has changed as a result of COVID-19.  However, despite the damage it caused, it forced an already resilient industry to further innovate for auto shoppers.

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4 min read

Changes You Need to Make to Your Messaging and Marketing During the Pandemic

By GSM on 5/4/20 10:20 AM

From shelter-in-place orders to widespread layoffs, the COVID-19 pandemic has been detrimental for many businesses. As a result, companies everywhere have paused their marketing and promotions.

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4 min read

[WEBINAR] Auto Marketing in a Dynamic Economy

By GSM on 4/30/20 12:17 PM

As the coronavirus loosens its grip on the economy, there’s no doubt that consumers will start flooding the market to get what they need or missed while sheltering in place.

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3 min read

Part 2: COVID-19 Marketing Tactics for Automotive

By GSM on 4/15/20 8:52 AM

GSM has been staying current with how the marketing landscape has changed due to COVID-19. From our research, we've uncovered the best channels and strategies to use until the pandemic blows over. These strategies will help you engage and connect with consumers until business returns to normal.

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3 min read

Part 1: Key Automotive Insights for COVID-19

By GSM on 4/13/20 1:45 PM

As consumer interests shift due to the effects of COVID-19, marketing strategies need to change too. In order to capture demand, your dealership needs to appear, engage, and convert consumers where they are spending their time—and that’s online.

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