AI, or Artificial Intelligence, is transforming the way businesses connect with consumers. It increases efficiencies, reduces wasted ad spend, and speeds up many different marketing processes to improve the customer experience and ultimately drive conversions.
3 min read
Ten Benefits of AI in Digital Marketing (Part 1)
By GSM on 8/6/20 9:50 AM
3 min read
The Benefits of DMS Retargeting
By GSM on 7/27/20 10:50 AM
DMS retargeting, also known CRM or database retargeting, offers many benefits to dealerships by retargeting the customers in your DMS and tracking their online activity. It relies on the data and previous customer interactions already stored in your DMS1 to deliver display ads tailored to customers’ unique interests and purchase behavior.
5 min read
Automotive Marketing Strategies to Navigate the Current Market
By GSM on 7/21/20 10:25 AM
One thing is for certain, the auto industry has changed as a result of COVID-19. However, despite the damage it caused, it forced an already resilient industry to further innovate for auto shoppers.
4 min read
Changes You Need to Make to Your Messaging and Marketing During the Pandemic
By GSM on 5/4/20 10:20 AM
From shelter-in-place orders to widespread layoffs, the COVID-19 pandemic has been detrimental for many businesses. As a result, companies everywhere have paused their marketing and promotions.
4 min read
[WEBINAR] Auto Marketing in a Dynamic Economy
By GSM on 4/30/20 12:17 PM
As the coronavirus loosens its grip on the economy, there’s no doubt that consumers will start flooding the market to get what they need or missed while sheltering in place.
3 min read
Part 2: COVID-19 Marketing Tactics for Automotive
By GSM on 4/15/20 8:52 AM
GSM has been staying current with how the marketing landscape has changed due to COVID-19. From our research, we've uncovered the best channels and strategies to use until the pandemic blows over. These strategies will help you engage and connect with consumers until business returns to normal.
3 min read
Part 1: Key Automotive Insights for COVID-19
By GSM on 4/13/20 1:45 PM
As consumer interests shift due to the effects of COVID-19, marketing strategies need to change too. In order to capture demand, your dealership needs to appear, engage, and convert consumers where they are spending their time—and that’s online.
2 min read
5 Resources to Spread your Budget Farther During COVID-19
By GSM on 4/8/20 10:30 AM
The COVID-19 outbreak has taken its toll on the economy, prompting tech giants to get creative with how they can financially help businesses across all industries at scale.
2 min read
3 Key Elements to Crisis Marketing
By GSM on 4/3/20 1:25 PM
When a crisis hits, your business needs to be ready to respond to consumers’ changing needs and buying behaviors.
3 min read
Uncommon and Successful ways to Generate Social Media Leads
By GSM on 3/26/20 3:36 PM
Social media is a critical platform for digital marketing in today’s day and age. Not only does social media give you an active audience of followers to interact with, but it’s a great way to drive people to your website. While frequent posting is a basic way of generating leads via social media, there are also uncommon ways that drive leads too.