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With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

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Recent Posts

3 min read

Automotive News Recognizes Some of GSM's Rock Star Clients

By GSM on 10/31/18 3:26 PM

Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers and its employees. It’s important to understand that a dealership’s employees are part of its brand – without them, the business fails.

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1 min read

Jersey Day at GSM

By GSM on 10/11/18 12:11 PM

At GSM, we love our sports teams - collegiate and professional. It's common to see associates supporting their favorite teams through festive jackets, shirts, hats, and office decor. To bring some of the rivalry and fun to the office, we celebrate College Colors Day and Jersey Day (we made this one up!).

Topics: GSM Culture
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2 min read

GSM Launches New Inbound Phone Call Solution - Service Overflow

By GSM on 10/3/18 1:30 PM

GSM Launches Inbound Phone Call Solution, Service Overflow
10% of service calls go unanswered and 62% of callers will hang up within one minute when placed on hold1But, what if we told you your dealership could answer overflow calls? With GSM’s Service Overflow, your inbound service calls come first.

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3 min read

Traditional Media is Still Tried-and-True

By GSM on 10/2/18 12:42 PM

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like direct mail. With these modern enhancements, traditional channels are now more effective than ever at driving conversions in a digitally saturated market.

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4 min read

The Direct Mail Checklist for Success

By GSM on 9/26/18 1:33 PM

Before you send off your next direct mail campaign, consider the following tips below. This checklist includes big-picture strategies that you can use in all of your direct mail campaigns to maximize your success.

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4 min read

Growing Sales with Front-End Mail

By GSM on 9/24/18 2:05 PM

How to energize vehicle sales with direct mail -
We get it; working in sales is not easy. It requires a lot of patience, positivity, repetition, and extensive knowledge of what you're selling. Luckily, you can include direct mail as a member of your sales team. With direct mail's help, you can energize vehicle sales or trade-ins and grow market share. But, before digging into more complex strategies, we need to cover the basics. 

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4 min read

Four Tips for Effectively Merchandising your Inventory

By GSM on 9/17/18 2:46 PM

Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age units you need to get off your lot. Below are suggestions that you can tailor to your dealership, your market, or to highlight the vehicles your customers are looking for now.

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3 min read

Own your local market with a joint content and SEO strategy

By GSM on 9/10/18 1:07 PM

Better Together - Content and SEO go together like peanut butter and jelly. Sure, they can exist independently of each other, but their value working together is greater than their separate efforts. Combining content and SEO into one cohesive approach builds a strong foundation for driving quality conversions for the long haul.

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1 min read

Child Advocates Back-To-School Drive

By GSM on 8/15/18 9:34 AM

 GSM frequently works with Child Advocates, a Houston-based company dedicated to "break[ing] the vicious cycle of child abuse" for the nearly 4,000 children in the Houston area who have experienced life-threatening abuse or neglect. The organization helps these children transition from foster care into safe, permanent homes as quickly as possible by providing both emotional and material support.

Topics: GSM Culture
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2 min read

Royal Moore Toyota Embraces Lifecycle Marketing

By GSM on 7/25/18 10:23 AM

For many dealerships like Hillsboro, Oregon’s Royal Moore Toyota, embracing innovations in marketing is extremely important. Dealerships are seeing that today’s auto shopping experience ‘overlaps’—from the technology consumers use to shop—to the personalized engagement they now prefer. Consumers demand a faster and more helpful customer experience—from start to finish.

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