--- title: Growing Sales with Front-End Mail description: September 24, 2018 - Direct Mail is great for front-end goals like growing sales and market share. Learn how you can give your sales team a boost with front-end mail strategies that drive conversions. It's time to energize your showroom and keep your inventory moving! image: https://blog.gsmarketing.com/hubfs/Blog%20-%20FE_Mail_CarSales-01.jpg --- [![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ![GSM_Lockup_Vertical_White-01](https://blog.gsmarketing.com/hubfs/Logos/GSM_Lockup_Vertical_White-01.png) ![GSM_Logo_No Tagline](https://blog.gsmarketing.com/hubfs/GSM_Logo_No%20Tagline.png) ](https://www.gsmarketing.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/5d8e5119-2b88-45b2-8a83-c34cb991a098) #### Digital #### Direct #### Data ### Resources With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business. #### Case Studies Read our case studies to see how we have helped our partners. 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[![Watch Our Videos](https://no-cache.hubspot.com/cta/default/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b.png)](https://cta-redirect.hubspot.com/cta/redirect/4009182/a6bf7b2a-24b6-4602-93c2-53411f62e13b) #### Company #### Partnership #### Careers ## Blog ###### 4 min read # [Growing Sales with Front-End Mail](https://blog.gsmarketing.com/blog/growing-sales-with-front-end-mail) 9/24/18 2:05 PM - [Tweet](https://twitter.com/share) **How to energize vehicle sales with direct mail - **We get it; working in sales is **not** easy. It requires *a lot* of patience, positivity, repetition, and extensive knowledge of what you're selling. Luckily, you can include [direct mail](https://www.gsmarketing.com/direct-mail) as a member of your sales team. With direct mail's help, you can energize vehicle sales or trade-ins *and* grow market share. But, before digging into more complex strategies, we need to cover the basics.  **The Basics: Targeting, Personalization, & Creative Targeting **How you segment your [data](https://www.gsmarketing.com/data-solutions) and who you target has a huge impact on the success of any campaign. Below are two target segments that often bring quick sales wins.  - **Lease/Warranty**: This one is a ‘give-me’ for quick car sales. Targeting consumers with [positive equity](https://www.gsmarketing.com/atom-quote), or those whose lease is about to expire, is the easiest way to win trade-ins and new vehicle sales. - **New-movers**: New movers are a gold mine. Within the first 180 days of moving, new homeowners spend more than the average consumer spends in three years - with 15% of new movers purchasing an automobile1. More importantly, if you reach new movers first, they are 5x more likely to become long-term customers2.  Another consideration is that a new mover's mailbox will be relatively empty for a while, giving your dealership the perfect opportunity to stand out and make a good first impression. 80% of new movers will redeem coupons from businesses before, during, and after the move3; so even if they aren't currently interested in your inventory, you can still send enticing sales or service offers, discounts, and freebies to encourage them to bring their vehicle to your dealership. **Personalization **Impersonal mail is the quickest route to the trashcan and it undervalues your customers. Let’s face it, no one likes being addressed as 'Current Resident'. It screams ‘bulk-send' instead of 'this offer is just for you'.  **Creative** You either have strong creative or you don't. To stand out in the mailbox, your creative needs to be branded, flashy, and distinct. Have you considered using more daring paper colors, like [neon](https://www.gsmarketing.com/portfolio-item/atom-direct-gaining-ground-through-conquest-marketing)? At the very least, nontraditional colors are sure to get your dealership noticed.  ![Blog - FE_MailFlying-02](https://blog.gsmarketing.com/hs-fs/hubfs/Blog%20-%20FE_MailFlying-02.jpg?width=2501&name=Blog%20-%20FE_MailFlying-02.jpg) **Complex Strategies **For the highest engagement, reach, and likelihood of conversion, GSM recommends using an omnichannel strategy – one that uses consistent messaging and creative across multiple channels. The tactics below help your marketing channels work together to elevate the success of your sales campaigns. - Include a website link to your inventory on direct mail pieces - Include a %-off or $-off towards a new car purchase - Design your offer around the most popular searches on your website - To restock your lot, send an instant guaranteed trade-in offer - Use trade-in analysis to determine top trades for conquest customers and the top pre-owned models consumers are looking for - [Incorporate third-party data](https://gsmarketing.box.com/s/kv8zedf9xv2naptr3tjk4u9cdllwf3nj) like Black Book data or NADA values for a best-offer - Promote national sales or clearance events - Promote holiday car sales (New Year, Valentine's Day, etc.) - Try targeting owners with [high-mileage vehicles](https://www.gsmarketing.com/portfolio-item/mature-vehicles-bring-in-new-money). Upgrade them to a new ride. - Host an enter-to-win sweepstakes GSM’s [front-end, templated mail](https://gsmarketing.box.com/s/kv8zedf9xv2naptr3tjk4u9cdllwf3nj) is specifically designed to [drive new car sales](https://info.gsmarketing.com/about-front-end-templated-mail) by incorporating Black Book or NADA values to provide consumers with a best offer up front. A quick 48-hour turnaround makes these mailers perfect for promoting events or last-minute markdowns. With a 1.4% response rate and $11:$1 ROI, this solution is helping dealerships across the nation drive new car sales, trade-ins, event attendance, and increased showroom traffic. For big-investment purchases like a new car, GSM recommends an omnichannel approach for the highest likelihood of conversion. A consistent message and creative across multiple channels will help remind consumers of their new car or trade-in options available at your dealership.   [**More about GSM's Front-End Mail Solution![mouse-cursor-click](https://blog.gsmarketing.com/hs-fs/hubfs/mouse-cursor-click.png?width=20&name=mouse-cursor-click.png)**](https://info.gsmarketing.com/about-front-end-templated-mail) ** To learn more about all of our Direct Mail solutions, follow the links below: **[Front-End Templated Mail](https://gsmarketing.box.com/s/kv8zedf9xv2naptr3tjk4u9cdllwf3nj)         [Segmented Mail](https://www.gsmarketing.com/segmented)          [Templated Mail ](https://www.gsmarketing.com/templated)       [Custom Mail (Includes Neon & MVP)](https://www.gsmarketing.com/custom)     1,2,3 V12 Data; February 2018: How to Acquire New Customers With New Mover Marketing   Topics: [Conquest](https://blog.gsmarketing.com/blog/topic/conquest) [Direct Marketing](https://blog.gsmarketing.com/blog/topic/direct-marketing) [Direct Mail](https://blog.gsmarketing.com/blog/topic/direct-mail) [Front-End Marketing](https://blog.gsmarketing.com/blog/topic/front-end-marketing) ![GSM](https://blog.gsmarketing.com/hs-fs/hubfs/GSMG-2-01.png?width=100&height=100&name=GSMG-2-01.png) ##### Written by [GSM](https://blog.gsmarketing.com/blog/author/gsm) ###### [** Previous Post](https://blog.gsmarketing.com/blog/four-tips-for-effectively-merchandising-your-inventory) [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20InventoryMerchandising-01.jpg) ](https://blog.gsmarketing.com/blog/four-tips-for-effectively-merchandising-your-inventory) ###### [Four Tips for Effectively Merchandising your Inventory](https://blog.gsmarketing.com/blog/four-tips-for-effectively-merchandising-your-inventory) ###### [Next Post **](https://blog.gsmarketing.com/blog/the-direct-mail-checklist-for-success) [![](https://blog.gsmarketing.com/hubfs/Blog%20-%20DM_ChecklistHeader-08.jpg) ](https://blog.gsmarketing.com/blog/the-direct-mail-checklist-for-success) ###### [The Direct Mail Checklist for Success](https://blog.gsmarketing.com/blog/the-direct-mail-checklist-for-success) ### Post a Comment ### Posts by Tag - [Best Practices (51)](https://blog.gsmarketing.com/blog/tag/best-practices) - [Conquest (18)](https://blog.gsmarketing.com/blog/tag/conquest) - [Data (5)](https://blog.gsmarketing.com/blog/tag/data) - [Data Security (2)](https://blog.gsmarketing.com/blog/tag/data-security) - [Digital (39)](https://blog.gsmarketing.com/blog/tag/digital) - [Direct Mail (7)](https://blog.gsmarketing.com/blog/tag/direct-mail) - [Direct Marketing (9)](https://blog.gsmarketing.com/blog/tag/direct-marketing) - [Display Advertising (1)](https://blog.gsmarketing.com/blog/tag/display-advertising) - [Email (5)](https://blog.gsmarketing.com/blog/tag/email) - [Fixed-Ops Marketing (6)](https://blog.gsmarketing.com/blog/tag/fixed-ops-marketing) - [Front-End Marketing (6)](https://blog.gsmarketing.com/blog/tag/front-end-marketing) - [GSM Culture (16)](https://blog.gsmarketing.com/blog/tag/gsm-culture) - [Lifecycle Marketing (11)](https://blog.gsmarketing.com/blog/tag/lifecycle-marketing) - [Mobile (4)](https://blog.gsmarketing.com/blog/tag/mobile) - [Omnichannel (6)](https://blog.gsmarketing.com/blog/tag/omnichannel) - [Paid Search (11)](https://blog.gsmarketing.com/blog/tag/paid-search) - [Recalls (1)](https://blog.gsmarketing.com/blog/tag/recalls) - [Retargeting (5)](https://blog.gsmarketing.com/blog/tag/retargeting) - [Retention (17)](https://blog.gsmarketing.com/blog/tag/retention) - [SEO (2)](https://blog.gsmarketing.com/blog/tag/seo) - [Social (8)](https://blog.gsmarketing.com/blog/tag/social) ### Featured ### Sign up for updates ![](https://blog.gsmarketing.com/hubfs/Logos/WhiteLogo-04.png) We’re an automotive marketing company that helps our clients win with data-driven strategy, technology, and creative—backed by three decades of working with the best brands in the automotive industry. 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