Welcome back to GSM’s three-part series on email deliverability. In Part 1, we covered 'Who' should receive your email campaigns while Part 2 discussed 'How' an email makes it to the right inbox - from send to receive. Now, it’s time to take a closer look at 'What' should be included in your email to help it get opened and land in subscribers' inboxes.
4 min read
Think Outside the Inbox (Part 3 of 3)
By GSM on 4/9/19 9:10 AM
1 min read
Rock Star Client Shout Out
By GSM on 4/5/19 2:12 PM
Every year, Toyota recognizes its top-performing dealerships with the prestigious President's Award. This award represents the highest honor a dealership can receive from Toyota and is awarded to dealerships that demonstrated a commitment to upholding Toyota's high standards for customer satisfaction.
4 min read
Think Outside The Inbox (Part 2 of 3)
By GSM on 4/4/19 9:48 AM
In part one of our email deliverability series, we covered the basics of 'Who' should receive your email campaigns. For part two, GSM will take a deeper-dive into 'How' an email travels from send to receive -and everything in between.
2 min read
Lifecycle Offer Strategies for Fixed Ops
By GSM on 4/1/19 9:08 AM
With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the automotive lifecycle.
3 min read
Think Outside the Inbox (Part 1 of 3)
By GSM on 3/27/19 9:44 AM
Ever wonder about the technical ins and outs of sending an email? Hint: it’s a lot more than just clicking 'Send'. At GSM, we manage email campaigns for every Tier in the automotive industry. So, we asked our digital gurus to help demystify the 'Who', 'How', and 'What' behind email. We put together this handy series on email deliverability to help you understand what goes on behind the scenes.
5 min read
Targeted media for auto dealers
By GSM on 3/20/19 1:01 PM
Driving conversions (service visit, car sale) in your local market requires a complete understanding of how consumers shop for cars and how they are influenced by automotive advertising. Recent research from Nielsen shows that car shoppers start their path to purchase with two to three brands on average1. But, when car shoppers are ready to buy, they typically consider five brands - nearly twice as many cars as they did at the beginning of their journey2. This fact is HUGE for dealerships. Why? It’s simple – this means dealers have the unique opportunity to influence buying decisions very late in the game and that consumers are open to considering other brands3.
4 min read
GSM's Year-End Events
By GSM on 12/19/18 8:50 AM
The end of the year is a hectic time for everyone - from the holidays to planning for the New Year. GSM has been busy, but we still find time to give back and have some fun along the way!
Take a look at our recent year-end events:
3 min read
Stay in Your Lane - Smart Paid Search
By GSM on 12/17/18 7:20 AM
Manufacturers and dealer groups spend millions of dollars to drive search results for their brands and their regions. However, all too often, dealerships are bidding on the same terms- competing with their OEMs for visibility. For most dealerships, it’s hard to come close to competing with OEM ad dollars.
2 min read
GSM Honored as a 2018 Houston Chronicle Top Workplace
By GSM on 11/7/18 2:09 PM
Every year, The Houston Chronicle recognizes 150 of Houston's Top Workplaces. This year, GSM was chosen as one of Houston's top 150 workplaces out of 2,297 applicants. Companies are ranked based on criteria such as culture, family atmosphere, potential for advancement, flexibility, benefits and pay, leadership, teamwork, fun, values, and ethics.
3 min read
Automotive News Recognizes Some of GSM's Rock Star Clients
By GSM on 10/31/18 3:26 PM
Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers and its employees. It’s important to understand that a dealership’s employees are part of its brand – without them, the business fails.