For many dealerships like Hillsboro, Oregon’s Royal Moore Toyota, embracing innovations in marketing is extremely important. Dealerships are seeing that today’s auto shopping experience[...]
Big news from GSM The automotive industry is a niche market, making it extremely competitive for marketing providers like GSM. This means these companies must quickly and continually adapt to any[...]
The industry-wide challenge-- Your service department provides more opportunities for sales and revenue than any other department; however, dealerships across the nation are losing customers left and[...]
Mobile marketing in the automotive life cycle If you care about consumer engagement, you can’t ignore mobile. Mobile is arguably the most important part of a modern marketing mix because smartphones[...]
As part of The Friedkin Group, GSM values regularly giving back to the local community through volunteer opportunities or donations. Recently, our Louisville team volunteered at the Dare To Care Food[...]
Are you wasting budget on a poor Paid Search strategy? Paid Search is an extremely valuable channel, but only when it’s backed by a strategic approach. Dealerships across the nation are feeling[...]
Keep your customers safe-- Declined service marketing should never be overlooked. It is a protective measure for consumers and dealerships alike. Failure to recommend a declined service repair could[...]
To remain competitive, dealers need to align their marketing with the way buyers think, research, and purchase. You attract people to your dealership by being helpful, relevant, and personal(ized).[...]
Recently, GSM's Houston office celebrated Cinco de Mayo with a colorful in-office celebration. The party featured homemade guacamole, queso, and salsa competitions, a photo station, and themed games.[...]
Every year, The Friedkin Group recognizes the hard work and success of its associates by having an "Associate Recognition Day." Associates join in celebration of their accomplishments for the[...]