Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

Read our case studies to see how we have helped our partners.
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Marketing Guides

Browse through our selection of marketing guides.
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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Videos

Watch some of our marketing tip videos to gain some valuable insight.
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Blog

4 min read

GSM's Year-End Events

By GSM on 12/19/18 8:50 AM

The end of the year is a hectic time for everyone - from the holidays to planning for the New Year. GSM has been busy, but we still find time to give back and have some fun along the way!

Take a look at our recent year-end events: 

Topics: GSM Culture
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3 min read

Stay in Your Lane - Smart Paid Search

By GSM on 12/17/18 7:20 AM

Manufacturers and dealer groups spend millions of dollars to drive search results for their brands and their regions. However, all too often, dealerships are bidding on the same terms- competing with their OEMs for visibility. For most dealerships, it’s hard to come close to competing with OEM ad dollars.

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2 min read

GSM Honored as a 2018 Houston Chronicle Top Workplace

By GSM on 11/7/18 2:09 PM

 Every year, The Houston Chronicle recognizes 150 of Houston's Top Workplaces. This year, GSM was chosen as one of Houston's top 150 workplaces out of 2,297 applicants. Companies are ranked based on criteria such as culture, family atmosphere, potential for advancement, flexibility, benefits and pay, leadership, teamwork, fun, values, and ethics. 

Topics: GSM Culture
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3 min read

Automotive News Recognizes Some of GSM's Rock Star Clients

By GSM on 10/31/18 3:26 PM

Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers and its employees. It’s important to understand that a dealership’s employees are part of its brand – without them, the business fails.

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1 min read

Jersey Day at GSM

By GSM on 10/11/18 12:11 PM

At GSM, we love our sports teams - collegiate and professional. It's common to see associates supporting their favorite teams through festive jackets, shirts, hats, and office decor. To bring some of the rivalry and fun to the office, we celebrate College Colors Day and Jersey Day (we made this one up!).

Topics: GSM Culture
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3 min read

Traditional Media is Still Tried-and-True

By GSM on 10/2/18 12:42 PM

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like direct mail. With these modern enhancements, traditional channels are now more effective than ever at driving conversions in a digitally saturated market.

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4 min read

The Direct Mail Checklist for Success

By GSM on 9/26/18 1:33 PM

Before you send off your next direct mail campaign, consider the following tips below. This checklist includes big-picture strategies that you can use in all of your direct mail campaigns to maximize your success.

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4 min read

Growing Sales with Front-End Mail

By GSM on 9/24/18 2:05 PM

How to energize vehicle sales with direct mail -
We get it; working in sales is not easy. It requires a lot of patience, positivity, repetition, and extensive knowledge of what you're selling. Luckily, you can include direct mail as a member of your sales team. With direct mail's help, you can energize vehicle sales or trade-ins and grow market share. But, before digging into more complex strategies, we need to cover the basics. 

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4 min read

Four Tips for Effectively Merchandising your Inventory

By GSM on 9/17/18 2:46 PM

Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age units you need to get off your lot. Below are suggestions that you can tailor to your dealership, your market, or to highlight the vehicles your customers are looking for now.

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3 min read

Own your local market with a joint content and SEO strategy

By GSM on 9/10/18 1:07 PM

Better Together - Content and SEO go together like peanut butter and jelly. Sure, they can exist independently of each other, but their value working together is greater than their separate efforts. Combining content and SEO into one cohesive approach builds a strong foundation for driving quality conversions for the long haul.

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