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With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

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Blog

4 min read

Think Outside the Inbox (Part 3 of 3)

By GSM on 4/9/19 9:10 AM

Welcome back to GSM’s three-part series on email deliverability. In Part 1, we covered 'Who' should receive your email campaigns while Part 2 discussed 'How' an email makes it to the right inbox - from send to receive. Now, it’s time to take a closer look at 'What' should be included in your email to help it get opened and land in subscribers' inboxes.

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4 min read

Think Outside The Inbox (Part 2 of 3)

By GSM on 4/4/19 9:48 AM

In part one of our email deliverability series, we covered the basics of 'Who' should receive your email campaigns. For part two, GSM will take a deeper-dive into 'How' an email travels from send to receive -and everything in between.

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2 min read

Lifecycle Offer Strategies for Fixed Ops

By GSM on 4/1/19 9:08 AM

With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the automotive lifecycle.

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3 min read

Think Outside the Inbox (Part 1 of 3)

By GSM on 3/27/19 9:44 AM

Ever wonder about the technical ins and outs of sending an email? Hint: it’s a lot more than just clicking 'Send'. At GSM, we manage email campaigns for every Tier in the automotive industry. So, we asked our digital gurus to help demystify the 'Who', 'How', and 'What' behind email. We put together this handy series on email deliverability to help you understand what goes on behind the scenes.

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5 min read

Targeted media for auto dealers

By GSM on 3/20/19 1:01 PM

Driving conversions (service visit, car sale) in your local market requires a complete understanding of how consumers shop for cars and how they are influenced by automotive advertising. Recent research from Nielsen shows that car shoppers start their path to purchase with two to three brands on average1. But, when car shoppers are ready to buy, they typically consider five brands - nearly twice as many cars as they did at the beginning of their journey2. This fact is HUGE for dealerships. Why? It’s simple – this means dealers have the unique opportunity to influence buying decisions very late in the game and that consumers are open to considering other brands3.

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3 min read

Stay in Your Lane - Smart Paid Search

By GSM on 12/17/18 7:20 AM

Manufacturers and dealer groups spend millions of dollars to drive search results for their brands and their regions. However, all too often, dealerships are bidding on the same terms- competing with their OEMs for visibility. For most dealerships, it’s hard to come close to competing with OEM ad dollars.

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3 min read

Automotive News Recognizes Some of GSM's Rock Star Clients

By GSM on 10/31/18 3:26 PM

Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers and its employees. It’s important to understand that a dealership’s employees are part of its brand – without them, the business fails.

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3 min read

Traditional Media is Still Tried-and-True

By GSM on 10/2/18 12:42 PM

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like direct mail. With these modern enhancements, traditional channels are now more effective than ever at driving conversions in a digitally saturated market.

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4 min read

The Direct Mail Checklist for Success

By GSM on 9/26/18 1:33 PM

Before you send off your next direct mail campaign, consider the following tips below. This checklist includes big-picture strategies that you can use in all of your direct mail campaigns to maximize your success.

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4 min read

Four Tips for Effectively Merchandising your Inventory

By GSM on 9/17/18 2:46 PM

Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age units you need to get off your lot. Below are suggestions that you can tailor to your dealership, your market, or to highlight the vehicles your customers are looking for now.

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