Blog

Automotive News Recognizes Some of GSM's Rock Star Clients

Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers and its employees.[...]

Traditional Media is Still Tried-and-True

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like[...]

The Direct Mail Checklist for Success

Before you send off your next direct mail campaign, consider the following tips below. This checklist includes big-picture strategies that you can use in all of your direct mail campaigns to maximize[...]

Four Tips for Effectively Merchandising your Inventory

Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age[...]

Own your local market with a joint content and SEO strategy

Better Together - Content and SEO go together like peanut butter and jelly. Sure, they can exist independently of each other, but their value working together is greater than their separate efforts.[...]

Royal Moore Toyota Embraces Lifecycle Marketing

For many dealerships like Hillsboro, Oregon’s Royal Moore Toyota, embracing innovations in marketing is extremely important. Dealerships are seeing that today’s auto shopping experience[...]

Mobile and Automotive Marketing

Mobile marketing in the automotive life cycle If you care about consumer engagement, you can’t ignore mobile. Mobile is arguably the most important part of a modern marketing mix because smartphones[...]

Declined Service Marketing

Keep your customers safe-- Declined service marketing should never be overlooked. It is a protective measure for consumers and dealerships alike. Failure to recommend a declined service repair could[...]

Influence Consumers' Buying Behavior

To remain competitive, dealers need to align their marketing with the way buyers think, research, and purchase. You attract people to your dealership by being helpful, relevant, and personal(ized).[...]

[Infographic] The Omnichannel Digital Dealership

There’s no doubt that the automotive consumer journey has changed as a result of emerging technologies and changing consumer preferences. Every generation is picking up new buying habits as digital[...]