Blog

Think Outside the Inbox (Part 3 of 3)

Welcome back to GSM’s three-part series on email deliverability. In Part 1, we covered 'Who' should receive your email campaigns while Part 2 discussed 'How' an email makes it to the right inbox -[...]

Think Outside The Inbox (Part 2 of 3)

In part one of our email deliverability series, we covered the basics of 'Who' should receive your email campaigns. For part two, GSM will take a deeper-dive into 'How' an email travels from send to[...]

Lifecycle Offer Strategies for Fixed Ops

With over 30 years in the biz, GSM knows tried and true methods for driving customer acquisition and retention. Follow along with us as we discuss the best offer strategies to use throughout the[...]

Think Outside the Inbox (Part 1 of 3)

Ever wonder about the technical ins and outs of sending an email? Hint: it’s a lot more than just clicking 'Send'. At GSM, we manage email campaigns for every Tier in the automotive industry. So, we[...]

Targeted media and Tier 3 Dealers

Driving conversions (service visit, car sale) in your local market requires a complete understanding of how consumers shop for cars and how they are influenced by automotive advertising. Recent[...]

Stay in Your Lane - Smart Paid Search

Manufacturers and dealer groups spend millions of dollars to drive search results for their brands and their regions. However, all too often, dealerships are bidding on the same terms- competing with[...]

Automotive News Recognizes Some of GSM's Rock Star Clients

Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers and its employees.[...]

Traditional Media is Still Tried-and-True

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like[...]

The Direct Mail Checklist for Success

Before you send off your next direct mail campaign, consider the following tips below. This checklist includes big-picture strategies that you can use in all of your direct mail campaigns to maximize[...]

Four Tips for Effectively Merchandising your Inventory

Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age[...]