Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Blog

3 min read

Stay in Your Lane - Smart Paid Search

By GSM on 12/17/18 7:20 AM

Manufacturers and dealer groups spend millions of dollars to drive search results for their brands and their regions. However, all too often, dealerships are bidding on the same terms- competing with their OEMs for visibility. For most dealerships, it’s hard to come close to competing with OEM ad dollars.

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3 min read

Effective Paid Search Pays Off

By GSM on 6/4/18 4:30 PM

Are you wasting budget on a poor Paid Search strategy? 
Paid Search is an extremely valuable channel, but only when it’s backed by a strategic approach. Dealerships across the nation are feeling pressure to invest in digital, but they are falling prey to providers that push for expensive and ineffective Paid Search strategies. It’s time to stop wasting money on a strategy that doesn't drive results.

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