Blog

Traditional Media is Still Tried-and-True

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like[...]

Growing Sales with Front-End Mail

How to energize vehicle sales with direct mail - We get it; working in sales is not easy. It requires a lot of patience, positivity, repetition, and extensive knowledge of what you're selling.[...]

Four Tips for Effectively Merchandising your Inventory

Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age[...]

Influence Consumers' Buying Behavior

To remain competitive, dealers need to align their marketing with the way buyers think, research, and purchase. You attract people to your dealership by being helpful, relevant, and personal(ized).[...]