Resources

With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

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Blog

GSM's blog shares the latest industry insights and marketing trends.
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Blog

3 min read

Traditional Media is Still Tried-and-True

By GSM on 10/2/18 12:42 PM

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like direct mail. With these modern enhancements, traditional channels are now more effective than ever at driving conversions in a digitally saturated market.

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9 min read

Influence Consumers' Buying Behavior

By GSM on 5/21/18 4:45 PM

To remain competitive, dealers need to align their marketing with the way buyers think, research, and purchase. You attract people to your dealership by being helpful, relevant, and personal(ized). These are the cornerstones to relationship marketing and to providing consumer value.

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2 min read

[Infographic] The Omnichannel Digital Dealership

By GSM on 4/16/18 12:05 PM

There’s no doubt that the automotive consumer journey has changed as a result of emerging technologies and changing consumer preferences. Every generation is picking up new buying habits as digital and online tools make for a quicker and easier car shopping experience. From browse to buy, the pressure is on to meet the high expectations and high standards at each point in the automotive consumer journey.

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2 min read

Understanding Omnichannel Marketing

By GSM on 4/2/18 3:20 PM

The Difference Between Omnichannel and Multichannel Marketing -

One of the biggest marketing challenges, especially in the automotive industry, is keeping clients’ interactions consistent across multiple channels. This 'omnichannel' strategy provides a consistent experience throughout the entire customer journey.

As technology and customer brand-interactions continue to evolve, dealerships will need to adopt an Omnichannel Marketing strategy in order to remain competitive.

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2 min read

INFOGRAPHIC: MILLENNIALS + DIRECT MAIL

By GSM on 3/26/18 2:39 PM

In 2018, millennials are single-handedly the nation’s largest living generation with ages ranging from 21- 37. Why is this important for dealers and marketers alike? Because, this generation now holds the largest share of the American workforce and has the most spending power of any generation – ever! This year alone, millennials are projected to have a spending power of $3.39 trillion, providing dealers with endless opportunities to win big with this generation.

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3 min read

Digital Dominates TV - Why you Need an Omnichannel Marketing Strategy

By GSM on 1/10/18 10:10 AM

TV is no longer the best and only answer to reaching your target market. 

Shifting consumer consumption habits are forcing advertisers to use an omnichannel approach to get their message heard. Netflix, Hulu, Amazon Prime, Xbox, HBO Go, Apple TV– what do all of these have in common? Limited to no commercials.

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