With over 30 years of industry experience, we want to share effective marketing practices and actionable insights for your business.

Case Studies

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Marketing Guides

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GSM's blog shares the latest industry insights and marketing trends.
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Watch some of our marketing tip videos to gain some valuable insight.
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2 min read

GSM Hires Toyota DSPM as The Newest Sales & Performance Manager

By GSM on 6/25/23 7:02 PM

For the last 35 years, GSM has been a house hold name to thousands of dealerships nationwide when it comes to fixed-ops marketing. In 2021, GSM was acquired by Force Marketing and since then has looked to add the brightest and best onboard to their client success and performance teams. 

Their latest edition is a game-changer for GSM clients, with mountains of experience and a completely unique perspective. 

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7 min read

How to optimize your paid search strategy

By GSM on 10/7/20 11:04 AM

Any online advertiser can create a Paid Search campaign, but Paid Search success is only as strong as the strategy behind it. Below, GSM covers some of the top ways to strengthen your Paid Search campaigns across budgeting, audience targeting, and campaign structure.

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3 min read

The value of targeting Hispanic auto consumers

By GSM on 10/2/20 10:38 AM

Hispanic audiences are a critical demographic to target quite simply because this audience is the fastest-growing segment of the American population. Targeting this population of auto shoppers represents a massive source of untapped revenue for many dealerships.

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4 min read

Part 2: Reasons you missed a DMS customer to your competition

By GSM on 9/25/20 12:19 PM

If you missed part one of the series, click here. Part one covers common reasons for customer defection.

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3 min read

Avoid Wasted Ad Spend Using Google's Dayparting

By GSM on 8/26/20 12:57 PM

Is your dealership exhausting its daily budget early in the day by running ads 24/7? This is a common issue, but it can easily be fixed using Google’s dayparting feature. When your dealership is only open around 12 hours a day, there’s no need to keep your ads running around the clock—especially if you are reaching daily ad spend thresholds early in the day.

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5 min read

Automotive Marketing Strategies to Navigate the Current Market

By GSM on 7/21/20 10:25 AM

One thing is for certain, the auto industry has changed as a result of COVID-19.  However, despite the damage it caused, it forced an already resilient industry to further innovate for auto shoppers.

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4 min read

Changes You Need to Make to Your Messaging and Marketing During the Pandemic

By GSM on 5/4/20 10:20 AM

From shelter-in-place orders to widespread layoffs, the COVID-19 pandemic has been detrimental for many businesses. As a result, companies everywhere have paused their marketing and promotions.

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4 min read

[WEBINAR] Auto Marketing in a Dynamic Economy

By GSM on 4/30/20 12:17 PM

As the coronavirus loosens its grip on the economy, there’s no doubt that consumers will start flooding the market to get what they need or missed while sheltering in place.

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3 min read

Part 2: COVID-19 Marketing Tactics for Automotive

By GSM on 4/15/20 8:52 AM

GSM has been staying current with how the marketing landscape has changed due to COVID-19. From our research, we've uncovered the best channels and strategies to use until the pandemic blows over. These strategies will help you engage and connect with consumers until business returns to normal.

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3 min read

Part 1: Key Automotive Insights for COVID-19

By GSM on 4/13/20 1:45 PM

As consumer interests shift due to the effects of COVID-19, marketing strategies need to change too. In order to capture demand, your dealership needs to appear, engage, and convert consumers where they are spending their time—and that’s online.

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