Blog

GSM's Year-End Events

The end of the year is a hectic time for everyone - from the holidays to planning for the New Year. GSM has been busy, but we still find time to give back and have some fun along the way! Take a look[...]

Stay in Your Lane - Smart Paid Search

Manufacturers and dealer groups spend millions of dollars to drive search results for their brands and their regions. However, all too often, dealerships are bidding on the same terms- competing with[...]

GSM Honored as a 2018 Houston Chronicle Top Workplace

 Every year, The Houston Chronicle recognizes 150 of Houston's Top Workplaces. This year, GSM was chosen as one of Houston's top 150 workplaces out of 2,297 applicants. Companies are ranked based on[...]

Automotive News Recognizes Some of GSM's Rock Star Clients

Successful marketing doesn’t stop at getting customers to a dealership’s doorstep. It encompasses the entire customer experience, including how a dealership treats its customers and its employees.[...]

Jersey Day at GSM

At GSM, we love our sports teams - collegiate and professional. It's common to see associates supporting their favorite teams through festive jackets, shirts, hats, and office decor. To bring some of[...]

GSM Launches New Inbound Phone Call Solution - Service Overflow

GSM Launches Inbound Phone Call Solution, Service Overflow 10% of service calls go unanswered and 62% of callers will hang up within one minute when placed on hold1. But, what if we told you your[...]

Traditional Media is Still Tried-and-True

As it turns out, you can teach an old dog new tricks. Advanced printing, targeting, and automated marketing technologies have revolutionized the capabilities of old-fashioned marketing channels like[...]

The Direct Mail Checklist for Success

Before you send off your next direct mail campaign, consider the following tips below. This checklist includes big-picture strategies that you can use in all of your direct mail campaigns to maximize[...]

Growing Sales with Front-End Mail

How to energize vehicle sales with direct mail - We get it; working in sales is not easy. It requires a lot of patience, positivity, repetition, and extensive knowledge of what you're selling.[...]

Four Tips for Effectively Merchandising your Inventory

Let’s talk about your inventory and a few small, yet effective, changes that can help move units. You may have some of the previous year’s models left in your new inventory, as well as some old age[...]