Digital Dominates TV - Why you Need an Omnichannel Marketing Strategy

TV is no longer the best and only answer to reaching your target market.  Shifting consumer consumption habits are forcing advertisers to use an omnichannel approach to get their message[...]

Pinpointing Prospects - How to Intelligently Increase Your Market Share

It should come as no surprise that prospecting is a necessary evil in the automotive industry. Prospecting has become smarter, more accurate, and more accessible as more technology and communication[...]

Digital Marketing Transparency - Don't be Misled by False Promises

Every business today, regardless of industry, relies on leads and new business to thrive. However, we find that some auto dealers fall prey to marketing partners that dazzle them with promises of[...]

Customers are Killing Traditional Radio - The Rise of Connected Cars

In the age of digital disruption, who really has control- the consumer, or the advertiser? Traditional radio ads are taking the back seat as tech-savvy consumers are skirting ads with[...]

Why you Need an Annual Marketing Calendar

The power dynamic between businesses and consumers has changed drastically with the rise of advanced content sharing platforms and digital technologies. To cut through the clutter and reach consumers[...]

9 Steps For Better Data Privacy

Customer information (name, address, email, phone number) is privileged information. When this information is inadequately secured, your company or dealership could be risking millions of dollars and[...]

What to do During a Social Media Crisis

During the digital age, social media can either make or break your brand. Word-of-mouth spreads faster than ever as customers have the power to share and create content with the click of a button. No[...]